How popular isKONG in search?
In August 2026, there were an estimated 78.6K branded searches for KONG worldwide which held steady over the last 11 months. KONG holds 29.9% estimated Share of Search among dog coats worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Barkers34.5%
KONG29.9%
Ruffwear28.2%
Hurtta4.6%
Kurgo2.5%
WeatherBeeta0.34%
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Which dog coats compete with KONG?
Share of Search by month for Barkers, KONG, Ruffwear, Hurtta, Kurgo. The figures are in the table below the chart.
View monthly share of search table
| Month | Barkers | KONG | Ruffwear | Hurtta | Kurgo | WeatherBeeta |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 34.1% | 26.2% | 9.6% | 2.9% | 1% |
| Nov 2025 | 27.2% | 32.7% | 27.2% | 10% | 2% | 0.87% |
| Dec 2025 | 27.7% | 40.4% | 22.6% | 6.8% | 2% | 0.49% |
| Jan 2026 | 29.3% | 35.2% | 24% | 8.8% | 2.1% | 0.52% |
| Feb 2026 | 30.2% | 36.3% | 24.7% | 6% | 2.2% | 0.53% |
| Mar 2026 | 32.7% | 33.3% | 26.8% | 4.4% | 2.4% | 0.47% |
| Apr 2026 | 30.7% | 31.3% | 30.7% | 4.1% | 2.7% | 0.42% |
| May 2026 | 36.7% | 26.1% | 30% | 4% | 2.7% | 0.41% |
| Jun 2026 | 32.2% | 28% | 32.2% | 4.3% | 2.9% | 0.38% |
| Jul 2026 | 30.7% | 28% | 30.7% | 7.5% | 2.7% | 0.3% |
| Aug 2026 | 34.5% | 29.9% | 28.2% | 4.6% | 2.5% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.5% | 90.5K | +22.3% | +3.7 points | |
| 2, moved from 3rd to 2nd | 29.9% | 78.6K | +16.3% | +1.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 28.2% | 74K | 0% | -2.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.6% | 12.1K | -33.1% | -2.9 points | |
| 5, held 5th | 2.5% | 6.6K | 0% | -0.2 points | |
| 6, held 6th | 0.34% | 880 | +22.2% | 0 points |
1.
Barkers34.5%
Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.7 points.
2.
KONG29.9%
Moved from 3rd to 2nd. 78.6K estimated branded searches, +16.3% vs prior month. Share +1.9 points.
3.
Ruffwear28.2%
Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -2.5 points.
4.
Hurtta4.6%
Held 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -2.9 points.
5.
Kurgo2.5%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.34%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between KONG and its closest rivals
Every comparison with KONG
24 comparisons
- Barkers vs KONG
- BISSELL vs KONG
- KONG vs Ruffwear
- Furminator vs KONG
- KONG vs Tuffy's
- Bark vs KONG
- ChomChom vs KONG
- Julius-K9 vs KONG
- Hurtta vs KONG
- Chuckit vs KONG
- EzyDog vs KONG
- KONG vs Outward Hound
- KONG vs Pet Neat
- KONG vs Paws for Life
- KONG vs Kurgo
- KONG vs ZippyPaws
- KONG vs Snooza
- KONG vs Lilly Brush
- KONG vs Rogz
- BarksBar vs KONG
- Active Pets vs KONG
- KONG vs WeatherBeeta
- Best Friends by Sheri vs KONG
- KONG vs URPOWER
How has branded search demand for KONG changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for KONG worldwide held steady at 78.6K.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog coats worldwide decreased from 34.1% to 29.9%.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog coats worldwide peaked at 40.4% in December 2025 and was lowest at 26.1% in May 2026.
- Across the 11 months ending August 2026, KONG fell from 1st to 2nd among dog coats worldwide.
How did search popularity change for dog coats worldwide in August 2026?
5 changes
In August 2026, KONG overtook Ruffwear to rank 2nd among dog coats worldwide, at 29.9%.
In August 2026, Barkers gained estimated Share of Search among dog coats worldwide, from 30.7% to 34.5%.
In August 2026, Hurtta lost estimated Share of Search among dog coats worldwide, from 7.5% to 4.6%.
In August 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 30.7% to 28.2%.
Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.
Where does KONG compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pet hair removers | 2nd of 6 | 11.4% | Show ranking |
| Dog coats | 2nd of 6 | 29.9% | Shown above |
| Dog collar brands | 1st of 5 | 41.4% | Show ranking |
| Dog toy brands | 1st of 5 | 56.8% | Show ranking |
| Pet bed brands | 1st of 5 | 70.4% | Show ranking |
| Dog seat covers | 1st of 6 | 88.7% | Show ranking |
How is KONG measured?
Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- kong dog toy
- kong toys
Who owns KONG?
KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company.
Do you work for KONG? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is KONG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.