Big Barker vs KONG:Which is more popular?
In September 2026, KONG had more branded searches than Big Barker among dog bed brands worldwide. KONG had about 64,300 branded searches, while Big Barker had 1,900. KONG made up 56.5% of all dog bed brand searches we track, and Big Barker accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about dog bed brands, Big Barker appeared in all five answers and KONG in none.
Who do people search for more?
KONG, about 34 searches for every 1 for Big Barker
Who does AI mention more?
Big Barker, mentioned in every answer we collected
Who does AI recommend more?
Big Barker, the only one of the two named
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Top dog bed brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Big Barker appeared in all five answers. KONG did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Big Barker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FurHaven4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PetFusion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wild One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Snooza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog bed brands
5 answers
Asked ChatGPT
“Which dog bed brand should I buy?”
Asked ChatGPT
“What are the best dog bed brands?”
Asked ChatGPT
“What's the best dog bed brand for a sleeping dog?”
Searched Google, AI Overview
“best dog bed”
Searched Google, AI Overview
“orthopedic dog bed”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Big Barker or KONG more popular in search?
This chart shows how often people search Google for Big Barker and KONG by name. Each line represents a brand's share of searches for all six dog bed brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KONG, Big Barker. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Wild One | Snooza | Big Barker | PetFusion | FurHaven |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 35.8% | 2.6% | 1.7% | 1.2% | 1.7% |
| Nov 2025 | 63.8% | 29.1% | 2.6% | 1.7% | 1.1% | 1.7% |
| Dec 2025 | 71.1% | 21.8% | 1.9% | 1.9% | 1.3% | 1.9% |
| Jan 2026 | 63.3% | 28.8% | 2.6% | 2.1% | 1.1% | 2.1% |
| Feb 2026 | 64.3% | 29.3% | 2.1% | 1.7% | 1.2% | 1.4% |
| Mar 2026 | 60.6% | 32.6% | 2.9% | 1.6% | 1.1% | 1.3% |
| Apr 2026 | 56.1% | 36.9% | 2.7% | 1.8% | 1.2% | 1.4% |
| May 2026 | 52% | 40% | 3.6% | 1.5% | 1.3% | 1.5% |
| Jun 2026 | 56.4% | 35.5% | 3.9% | 1.7% | 1.1% | 1.4% |
| Jul 2026 | 53.1% | 38.9% | 3.5% | 1.9% | 1.3% | 1.5% |
| Aug 2026 | 57.1% | 36% | 2.6% | 1.7% | 1.2% | 1.4% |
| Sep 2026 | 56.5% | 35.6% | 3.2% | 1.7% | 1.7% | 1.4% |
How has the Big Barker and KONG comparison changed over the last 12 months?
3 findings
- KONG was ahead of Big Barker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big Barker’s share of searches among dog bed brands worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands worldwide moved from 56.9% to 56.5%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
How did search popularity change for dog bed brands worldwide in September 2026?
2 changes
In September 2026, KONG lost share of searches among dog bed brands worldwide, from 57.1% to 56.5%.
Estimated monthly branded searches for Big Barker worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Big Barker’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Barker
1 branded search term
- big barker
KONG
2 branded search terms
- kong dog toy
- kong toys
Other head-to-heads among dog bed brands
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