Brandwave

Dog toy brands:Which brands are most popular in search?

In August 2026, Tuffy's was the most searched among dog toy brands worldwide, with an estimated 33.1K branded searches and 51.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tuffy's51.5%
  2. Chuckit18.8%
  3. Outward Hound12.6%
  4. ZippyPaws10.3%
  5. KONG6.8%

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Share of SearchLeaderboard

Compare the dog toy brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dog toy brands worldwide, by month

Share of Search by month for Tuffy's, Chuckit, Outward Hound, ZippyPaws, KONG. The figures are in the table below the chart.

View monthly share of search table
MonthTuffy'sChuckitOutward HoundZippyPawsKONG
Oct 202543.7%19.5%13.1%10.6%13.1%
Nov 202542.7%23.3%12.8%12.8%8.5%
Dec 202538.8%17.3%26%11.6%6.3%
Jan 202649.3%18%14.8%9.8%8%
Feb 202646.6%20.8%13.9%9.3%9.3%
Mar 202650.7%18.5%12.4%8.3%10.1%
Apr 202646.6%20.8%13.9%9.3%9.3%
May 202647.5%21.2%14.2%9.5%7.7%
Jun 202652.5%19.2%12.8%7%8.6%
Jul 202651.6%18.9%12.6%8.4%8.4%
Aug 202651.5%18.8%12.6%10.3%6.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Tuffy's

    51.5%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Chuckit

    18.8%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Outward Hound

    12.6%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.ZippyPaws

    10.3%

    Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  5. 5.KONG

    6.8%

    Moved from 4th to 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among dog toy brands worldwide?

In August 2026, Tuffy's was the most searched among dog toy brands worldwide, with an estimated 33.1K branded searches and 51.5% estimated Share of Search within this set. Chuckit is in 2nd place, 32.7 percentage points behind at 18.8% Share of Search.

Global dog toy brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tuffy's43.7% → 51.5%52.5%Jun 202638.8%Dec 20251st
Chuckit19.5% → 18.8%23.3%Nov 202517.3%Dec 20252nd
Outward Hound13.1% → 12.6%26%Dec 202512.4%Mar 20264th → 3rd
ZippyPaws10.6% → 10.3%12.8%Nov 20257%Jun 20265th → 4th
KONG13.1% → 6.8%13.1%Oct 20256.3%Dec 20253rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Tuffy's’ estimated Share of Search among dog toy brands worldwide increased from 43.7% to 51.5%.
  • Across the 11 months ending August 2026, Chuckit’s estimated Share of Search among dog toy brands worldwide decreased from 19.5% to 18.8%.
  • Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog toy brands worldwide decreased from 13.1% to 6.8%.
  • Across the 11 months ending August 2026, Tuffy's’ estimated Share of Search among dog toy brands worldwide peaked at 52.5% in June 2026 and was lowest at 38.8% in December 2025.
  • Across the 11 months ending August 2026, Chuckit’s estimated Share of Search among dog toy brands worldwide peaked at 23.3% in November 2025 and was lowest at 17.3% in December 2025.
  • Across the 11 months ending August 2026, Outward Hound’s estimated Share of Search among dog toy brands worldwide peaked at 26% in December 2025 and was lowest at 12.4% in March 2026.
  • Across the 11 months ending August 2026, ZippyPaws’ estimated Share of Search among dog toy brands worldwide peaked at 12.8% in November 2025 and was lowest at 7% in June 2026.
  • Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog toy brands worldwide peaked at 13.1% in October 2025 and was lowest at 6.3% in December 2025.
  • Across the 11 months ending August 2026, Outward Hound rose from 4th to 3rd among dog toy brands worldwide.
  • Across the 11 months ending August 2026, ZippyPaws rose from 5th to 4th among dog toy brands worldwide.
  • Across the 11 months ending August 2026, KONG fell from 3rd to 5th among dog toy brands worldwide.

How did search popularity change for dog toy brands worldwide in August 2026?

  1. In August 2026, ZippyPaws overtook KONG to rank 4th among dog toy brands worldwide, at 10.3%.

  2. In August 2026, KONG lost estimated Share of Search among dog toy brands worldwide, from 8.4% to 6.8%.

  3. Chuckit’s estimated Share of Search among dog toy brands worldwide has lost ground for 3 months in a row, from 21.2% to 18.8% in August 2026.

  4. Outward Hound’s estimated Share of Search among dog toy brands worldwide has lost ground for 3 months in a row, from 14.2% to 12.6% in August 2026.

  5. Estimated monthly branded searches for Tuffy's worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

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