Chuckit vs Outward Hound:Which is more popular by branded search?
In August 2026, Chuckit had more branded searches than Outward Hound among dog toy brands worldwide. Chuckit was estimated to have 12.1K branded searches compared to Outward Hound’s 8.1K, and held an 8.7% Share of Search versus Outward Hound’s 5.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chuckit or Outward Hound?
Compare the dog toy brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chuckit, Outward Hound. The figures are in the table below the chart.
View monthly share of search table
| Month | KONG | Tuffy's | Chuckit | Outward Hound | ZippyPaws |
|---|---|---|---|---|---|
| Oct 2025 | 59.3% | 20.5% | 9.1% | 6.1% | 5% |
| Nov 2025 | 65.1% | 16.3% | 8.9% | 4.9% | 4.9% |
| Dec 2025 | 62.3% | 15.6% | 7% | 10.5% | 4.7% |
| Jan 2026 | 63.8% | 19.4% | 7.1% | 5.8% | 3.9% |
| Feb 2026 | 62.8% | 19.2% | 8.6% | 5.7% | 3.8% |
| Mar 2026 | 61.1% | 21.9% | 8% | 5.4% | 3.6% |
| Apr 2026 | 58.8% | 21.2% | 9.5% | 6.3% | 4.2% |
| May 2026 | 55% | 23.2% | 10.3% | 6.9% | 4.6% |
| Jun 2026 | 52.7% | 27.1% | 9.9% | 6.6% | 3.6% |
| Jul 2026 | 53.5% | 26.2% | 9.6% | 6.4% | 4.3% |
| Aug 2026 | 56.8% | 23.9% | 8.7% | 5.8% | 4.8% |
| Sep 2026 | — | — | — | — | — |
How has the Chuckit and Outward Hound comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Outward Hound took it in December 2025, Chuckit took it in January 2026.
- Across the 11 months ending August 2026, Chuckit’s estimated Share of Search among dog toy brands worldwide moved from 9.1% to 8.7%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 11 months ending August 2026, Outward Hound’s estimated Share of Search among dog toy brands worldwide moved from 6.1% to 5.8%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for dog toy brands worldwide in August 2026?
2 changes
In August 2026, Chuckit lost estimated Share of Search among dog toy brands worldwide, from 9.6% to 8.7%.
In August 2026, Outward Hound lost estimated Share of Search among dog toy brands worldwide, from 6.4% to 5.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Chuckit’s and Outward Hound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chuckit
1 branded search term
- chuckit
Outward Hound
1 branded search term
- outward hound
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.