Brandwave

How popular isKONG in search?

In August 2026, there were an estimated 4.4K branded searches for KONG worldwide which is down 45.7% over the last 11 months. KONG holds 6.8% estimated Share of Search among dog toy brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tuffy's51.5%
  2. Chuckit18.8%
  3. Outward Hound12.6%
  4. ZippyPaws10.3%
  5. KONG6.8%
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Which dog toy brands compete with KONG?

KONG against dog toy brands worldwide, by month

Share of Search by month for Tuffy's, Chuckit, Outward Hound, ZippyPaws, KONG. The figures are in the table below the chart.

View monthly share of search table
MonthTuffy'sChuckitOutward HoundZippyPawsKONG
Oct 202543.7%19.5%13.1%10.6%13.1%
Nov 202542.7%23.3%12.8%12.8%8.5%
Dec 202538.8%17.3%26%11.6%6.3%
Jan 202649.3%18%14.8%9.8%8%
Feb 202646.6%20.8%13.9%9.3%9.3%
Mar 202650.7%18.5%12.4%8.3%10.1%
Apr 202646.6%20.8%13.9%9.3%9.3%
May 202647.5%21.2%14.2%9.5%7.7%
Jun 202652.5%19.2%12.8%7%8.6%
Jul 202651.6%18.9%12.6%8.4%8.4%
Aug 202651.5%18.8%12.6%10.3%6.8%
Sep 2026—————

  1. 1.Tuffy's

    51.5%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Chuckit

    18.8%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Outward Hound

    12.6%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.ZippyPaws

    10.3%

    Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  5. 5.KONG

    6.8%

    Moved from 4th to 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

Compare search popularity between KONG and its closest rivals

How has branded search demand for KONG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KONG worldwide fell from 8.1K to 4.4K.
  • Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog toy brands worldwide decreased from 13.1% to 6.8%.
  • Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog toy brands worldwide peaked at 13.1% in October 2025 and was lowest at 6.3% in December 2025.
  • Across the 11 months ending August 2026, KONG fell from 3rd to 5th among dog toy brands worldwide.

How did search popularity change for dog toy brands worldwide in August 2026?

  1. In August 2026, ZippyPaws overtook KONG to rank 4th among dog toy brands worldwide, at 10.3%.

  2. In August 2026, KONG lost estimated Share of Search among dog toy brands worldwide, from 8.4% to 6.8%.

  3. Chuckit’s estimated Share of Search among dog toy brands worldwide has lost ground for 3 months in a row, from 21.2% to 18.8% in August 2026.

  4. Outward Hound’s estimated Share of Search among dog toy brands worldwide has lost ground for 3 months in a row, from 14.2% to 12.6% in August 2026.

  5. Estimated monthly branded searches for Tuffy's worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

Where does KONG compete?

KONG is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI gateway platforms5th of 50.1%Show ranking
API management platforms4th of 50.48%Show ranking
Pet hair removers4th of 60.72%Show ranking
Dog coats5th of 62.3%Show ranking
Dog collar brands4th of 53.8%Show ranking
Dog toy brands5th of 56.8%Shown above
API gateways5th of 67.2%Show ranking
Pet bed brands3rd of 511.7%Show ranking
Dog seat covers2nd of 630.6%Show ranking

How is KONG measured?

Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kong api

How the Brand Demand Index is measured

Who owns KONG?

KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company.

Do you work for KONG? To request corrections or removal please contact us via our support page and we will be happy to assist.

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