How popular isDogit in search?
In September 2026, there were an estimated 2.9K branded searches for Dogit worldwide which held steady over the last 12 months. Dogit holds 2.2% estimated Share of Search among pet accessory brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pet accessory brands compete with Dogit?
Share of Search by month for KONG, Savic, Ferplast, EzyDog, Petmate, Dogit. The figures are in the table below the chart.
View monthly share of search table
| Month | KONG | Savic | Ferplast | EzyDog | Petmate | Dogit | Rogz |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 21.2% | 11.6% | 7.7% | 5.2% | 1.9% | 2.3% |
| Nov 2025 | 58.1% | 17.7% | 9.7% | 7.9% | 3.5% | 1.6% | 1.6% |
| Dec 2025 | 61.3% | 18.8% | 6.9% | 6.9% | 3.8% | 1.1% | 1.3% |
| Jan 2026 | 62.3% | 12.7% | 10.4% | 6.9% | 4.6% | 1.4% | 1.7% |
| Feb 2026 | 56.6% | 17.3% | 11.5% | 6.3% | 5.2% | 1.5% | 1.5% |
| Mar 2026 | 56.6% | 16.6% | 11.1% | 7.4% | 5% | 1.8% | 1.5% |
| Apr 2026 | 50.6% | 22.3% | 10% | 8.1% | 5.4% | 2% | 1.6% |
| May 2026 | 49.2% | 20.7% | 11.3% | 9.3% | 5% | 2.2% | 2.2% |
| Jun 2026 | 52.7% | 14.8% | 12.1% | 9.9% | 5.4% | 3% | 2% |
| Jul 2026 | 54.3% | 14.5% | 11.9% | 9.7% | 5.3% | 2.3% | 1.9% |
| Aug 2026 | 52.1% | 21.9% | 9.8% | 8% | 4.4% | 1.9% | 1.9% |
| Sep 2026 | 48% | 24.7% | 11% | 7.4% | 4.9% | 2.2% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48% | 64.3K | -18.2% | -4.1 points | |
| 2, held 2nd | 24.7% | 33.1K | 0% | +2.8 points | |
| 3, held 3rd | 11% | 14.8K | 0% | +1.2 points | |
| 4, held 4th | 7.4% | 9.9K | -18.2% | -0.6 points | |
| 5, held 5th | 4.9% | 6.6K | 0% | +0.6 points | |
| 6, held 6th | 2.2% | 2.9K | 0% | +0.2 points | |
| 7, held 7th | 1.8% | 2.4K | -17.2% | -0.1 points |
1.
KONG48%
Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
2.
Savic24.7%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +2.8 points.
3.
Ferplast11%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.2 points.
4.
EzyDog7.4%
Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
5.Petmate
4.9%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.
Dogit2.2%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Rogz1.8%
Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
Compare search popularity between Dogit and its closest rivals
Every comparison with Dogit
6 comparisons
How has branded search demand for Dogit changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dogit worldwide held steady at 2.9K.
- Across the 12 months ending September 2026, Dogit’s estimated Share of Search among pet accessory brands worldwide peaked at 3% in June 2026 and was lowest at 1.1% in December 2025.
- Across the 12 months ending September 2026, Dogit rose from 7th to 6th among pet accessory brands worldwide.
How did search popularity change for pet accessory brands worldwide in September 2026?
6 changes
In September 2026, Savic gained estimated Share of Search among pet accessory brands worldwide, from 21.9% to 24.7%.
In September 2026, Ferplast gained estimated Share of Search among pet accessory brands worldwide, from 9.8% to 11%.
In September 2026, Petmate gained estimated Share of Search among pet accessory brands worldwide, from 4.4% to 4.9%.
In September 2026, KONG lost estimated Share of Search among pet accessory brands worldwide, from 52.1% to 48%.
In September 2026, EzyDog lost estimated Share of Search among pet accessory brands worldwide, from 8% to 7.4%.
Estimated monthly branded searches for Rogz worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
How is Dogit measured?
Brandwave collects information about searches that people make online using Dogit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dogit
Who owns Dogit?
Dogit is owned by Rolf C. Hagen Inc.. Brandwave does not track any other brands owned by Rolf C. Hagen Inc..
Do you work for Dogit? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Dogit your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.