Brandwave

How popular isTuft + Paw?

In September 2026, people searched for Tuft + Paw by name about 10,900 times worldwide, about the same as the previous year. These searches made up 4.4% of all global pet accessory brand searches, placing Tuft + Paw sixth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about pet accessory brands, Tuft + Paw appeared in two of the five answers and was the fifth most recommended of the 11.

Search and AI answers in September 2026

Tuft + Paw is the sixth most searched of 11 competitors and the fifth most recommended in AI answers.

  1. KONGShare of searches 25.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. RuffwearShare of searches 24.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Wild OneShare of searches 16.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. SavicShare of searches 13.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Tuft + PawShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+6 more

Tuft + Paw website (opens in a new tab)

Follow Tuft + Paw and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tuft + Paw was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tuft + Paw is the fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wild One1st
  2. Ruffwear2nd
  3. KONG3rd
  4. LupinePet4th
  5. Tuft + Paw5th
  6. Savic–
  7. Ferplast–
  8. EzyDog–
  9. Petmate–
  10. Dogit–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KONG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tuft + Paw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LupinePet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EzyDog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pet accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pet accessory brands compete with Tuft + Paw?

Tuft + Paw against pet accessory brands worldwide, by month

Share of searches by month for KONG, Ruffwear, Wild One, Savic, Ferplast, Tuft + Paw, EzyDog, Petmate. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGRuffwearWild OneSavicFerplastTuft + PawEzyDogPetmateDogitLupinePetRogz
Oct 202528%21.6%17.6%11.8%6.5%4%4.3%2.9%1%1%1.3%
Nov 202531.8%26.5%14.5%9.7%5.3%3.3%4.3%1.9%0.85%0.85%0.85%
Dec 202538.1%21.3%11.7%11.7%4.3%3.2%4.3%2.3%0.69%1.6%0.84%
Jan 202634.8%23.7%15.9%7.1%5.8%3.6%3.9%2.6%0.77%0.93%0.93%
Feb 202633%22.5%15%10.1%6.7%3.4%3.7%3%0.89%0.89%0.89%
Mar 202630.7%24.6%16.5%9%6%3.7%4%2.7%0.97%0.97%0.8%
Apr 202626.3%25.8%17.3%11.6%5.2%3.9%4.2%2.8%1%1%0.84%
May 202624%27.6%18.4%10.1%5.5%4.2%4.5%2.5%1.1%1.1%1.1%
Jun 202625.7%29.6%16.2%7.2%5.9%4.4%4.8%2.6%1.4%1.2%0.96%
Jul 202625.6%28%18.7%6.8%5.6%5.1%4.6%2.5%1.1%1.1%0.91%
Aug 202627%25.4%17%11.4%5.1%4.6%4.2%2.3%1%1%1%
Sep 202625.9%24.4%16.3%13.3%6%4.4%4%2.7%1.2%0.97%0.97%

  1. 1.KONG

    25.9%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  2. 2.Ruffwear

    24.4%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  3. 3.Wild One

    16.3%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.Savic

    13.3%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +1.9 points.

  5. 5.Ferplast

    6%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.Tuft + Paw

    4.4%

    Held 6th. 10.9K estimated branded searches, -18.7% vs prior month. Share -0.2 points.

  7. 7.EzyDog

    4%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Petmate

    2.7%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  9. 9.Dogit

    1.2%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.LupinePet

    0.97%

    Held 10th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  11. 11.Rogz

    0.97%

    Held 11th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare popularity between Tuft + Paw and its closest rivals

Every comparison with Tuft + Paw

10 comparisons

How has branded search demand for Tuft + Paw changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tuft + Paw worldwide held steady, from 11.2K to 10.9K.
  • Across the 12 months ending September 2026, Tuft + Paw’s share of searches among pet accessory brands worldwide peaked at 5.1% in July 2026 and was lowest at 3.2% in December 2025.
  • Across the 12 months ending September 2026, Tuft + Paw rose from 7th to 6th among pet accessory brands worldwide.

How did search popularity change for pet accessory brands worldwide in September 2026?

6 changes

  1. In September 2026, Savic gained share of searches among pet accessory brands worldwide, from 11.4% to 13.3%.

  2. In September 2026, Ferplast gained share of searches among pet accessory brands worldwide, from 5.1% to 6%.

  3. In September 2026, KONG lost share of searches among pet accessory brands worldwide, from 27% to 25.9%.

  4. In September 2026, Ruffwear lost share of searches among pet accessory brands worldwide, from 25.4% to 24.4%.

  5. In September 2026, Wild One lost share of searches among pet accessory brands worldwide, from 17% to 16.3%.

  6. EzyDog’s share of searches among pet accessory brands worldwide has lost ground for 3 months in a row, from 4.8% to 4% in September 2026.

How are Tuft + Paw’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tuft + Paw’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tuft + paw
  • tuft and paw

Do you work for Tuft + Paw? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Tuft + Paw your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free