Petmate vs Tuft + Paw:Which is more popular?
In September 2026, Tuft + Paw had more branded searches than Petmate among pet accessory brands worldwide. Tuft + Paw had about 10,900 branded searches, while Petmate had 6,600. Tuft + Paw made up 4.4% of all pet accessory brand searches we track, and Petmate accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, Tuft + Paw appeared in two of the five answers and Petmate in none.
Who do people search for more?
Tuft + Paw, about 65% more searches than Petmate
Who does AI mention more?
Tuft + Paw, mentioned in 2 of 5 answers, Petmate in 0
Who does AI recommend more?
Tuft + Paw, the only one of the two named
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Top pet accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tuft + Paw was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Petmate did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KONG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wild One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tuft + Paw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LupinePet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EzyDog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet accessory brands
5 answers
Asked ChatGPT
“Which pet accessory brand should I buy?”
Asked ChatGPT
“What are the best pet accessory brands?”
Asked ChatGPT
“What's the best pet accessory brand for a dog or cat?”
Searched Google, AI Overview
“pet accessory brands”
Searched Google, AI Overview
“best pet accessories”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Petmate or Tuft + Paw more popular in search?
This chart shows how often people search Google for Petmate and Tuft + Paw by name. Each line represents a brand's share of searches for all 11 pet accessory brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tuft + Paw, Petmate. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Ruffwear | Wild One | Savic | Ferplast | Tuft + Paw | EzyDog | Petmate | Dogit | LupinePet | Rogz |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 21.6% | 17.6% | 11.8% | 6.5% | 4% | 4.3% | 2.9% | 1% | 1% | 1.3% |
| Nov 2025 | 31.8% | 26.5% | 14.5% | 9.7% | 5.3% | 3.3% | 4.3% | 1.9% | 0.85% | 0.85% | 0.85% |
| Dec 2025 | 38.1% | 21.3% | 11.7% | 11.7% | 4.3% | 3.2% | 4.3% | 2.3% | 0.69% | 1.6% | 0.84% |
| Jan 2026 | 34.8% | 23.7% | 15.9% | 7.1% | 5.8% | 3.6% | 3.9% | 2.6% | 0.77% | 0.93% | 0.93% |
| Feb 2026 | 33% | 22.5% | 15% | 10.1% | 6.7% | 3.4% | 3.7% | 3% | 0.89% | 0.89% | 0.89% |
| Mar 2026 | 30.7% | 24.6% | 16.5% | 9% | 6% | 3.7% | 4% | 2.7% | 0.97% | 0.97% | 0.8% |
| Apr 2026 | 26.3% | 25.8% | 17.3% | 11.6% | 5.2% | 3.9% | 4.2% | 2.8% | 1% | 1% | 0.84% |
| May 2026 | 24% | 27.6% | 18.4% | 10.1% | 5.5% | 4.2% | 4.5% | 2.5% | 1.1% | 1.1% | 1.1% |
| Jun 2026 | 25.7% | 29.6% | 16.2% | 7.2% | 5.9% | 4.4% | 4.8% | 2.6% | 1.4% | 1.2% | 0.96% |
| Jul 2026 | 25.6% | 28% | 18.7% | 6.8% | 5.6% | 5.1% | 4.6% | 2.5% | 1.1% | 1.1% | 0.91% |
| Aug 2026 | 27% | 25.4% | 17% | 11.4% | 5.1% | 4.6% | 4.2% | 2.3% | 1% | 1% | 1% |
| Sep 2026 | 25.9% | 24.4% | 16.3% | 13.3% | 6% | 4.4% | 4% | 2.7% | 1.2% | 0.97% | 0.97% |
How has the Petmate and Tuft + Paw comparison changed over the last 12 months?
3 findings
- Tuft + Paw was ahead of Petmate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Petmate’s share of searches among pet accessory brands worldwide moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Tuft + Paw’s share of searches among pet accessory brands worldwide moved from 4% to 4.4%, and its estimated monthly branded searches moved from 11.2K to 10.9K.
How did search popularity change for pet accessory brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Petmate worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Petmate’s and Tuft + Paw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Petmate
1 branded search term
- petmate
Tuft + Paw
2 branded search terms
- tuft + paw
- tuft and paw
Other head-to-heads among pet accessory brands
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