How popular isTuft + Paw in search?
In September 2026, people searched for Tuft + Paw by name about 10,900 times worldwide, about the same as the previous year. These searches made up 4.4% of all global pet accessory brand searches, placing Tuft + Paw sixth out of 11 brands. These are worldwide searches for English-language branded terms.
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Which pet accessory brands compete with Tuft + Paw?
Share of searches by month for KONG, Ruffwear, Wild One, Savic, Ferplast, Tuft + Paw, EzyDog, Petmate. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Ruffwear | Wild One | Savic | Ferplast | Tuft + Paw | EzyDog | Petmate | Dogit | LupinePet | Rogz |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 21.6% | 17.6% | 11.8% | 6.5% | 4% | 4.3% | 2.9% | 1% | 1% | 1.3% |
| Nov 2025 | 31.8% | 26.5% | 14.5% | 9.7% | 5.3% | 3.3% | 4.3% | 1.9% | 0.85% | 0.85% | 0.85% |
| Dec 2025 | 38.1% | 21.3% | 11.7% | 11.7% | 4.3% | 3.2% | 4.3% | 2.3% | 0.69% | 1.6% | 0.84% |
| Jan 2026 | 34.8% | 23.7% | 15.9% | 7.1% | 5.8% | 3.6% | 3.9% | 2.6% | 0.77% | 0.93% | 0.93% |
| Feb 2026 | 33% | 22.5% | 15% | 10.1% | 6.7% | 3.4% | 3.7% | 3% | 0.89% | 0.89% | 0.89% |
| Mar 2026 | 30.7% | 24.6% | 16.5% | 9% | 6% | 3.7% | 4% | 2.7% | 0.97% | 0.97% | 0.8% |
| Apr 2026 | 26.3% | 25.8% | 17.3% | 11.6% | 5.2% | 3.9% | 4.2% | 2.8% | 1% | 1% | 0.84% |
| May 2026 | 24% | 27.6% | 18.4% | 10.1% | 5.5% | 4.2% | 4.5% | 2.5% | 1.1% | 1.1% | 1.1% |
| Jun 2026 | 25.7% | 29.6% | 16.2% | 7.2% | 5.9% | 4.4% | 4.8% | 2.6% | 1.4% | 1.2% | 0.96% |
| Jul 2026 | 25.6% | 28% | 18.7% | 6.8% | 5.6% | 5.1% | 4.6% | 2.5% | 1.1% | 1.1% | 0.91% |
| Aug 2026 | 27% | 25.4% | 17% | 11.4% | 5.1% | 4.6% | 4.2% | 2.3% | 1% | 1% | 1% |
| Sep 2026 | 25.9% | 24.4% | 16.3% | 13.3% | 6% | 4.4% | 4% | 2.7% | 1.2% | 0.97% | 0.97% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.9% | 64.3K | -18.2% | -1.1 points | |
| 2, held 2nd | 24.4% | 60.5K | -18.2% | -1.1 points | |
| 3, held 3rd | 16.3% | 40.5K | -18.2% | -0.7 points | |
| 4, held 4th | 13.3% | 33.1K | 0% | +1.9 points | |
| 5, held 5th | 6% | 14.8K | 0% | +0.9 points | |
| 6, held 6th | 4.4% | 10.9K | -18.7% | -0.2 points | |
| 7, held 7th | 4% | 9.9K | -18.2% | -0.2 points | |
| 8, held 8th | 2.7% | 6.6K | 0% | +0.4 points | |
| 9, held 9th | 1.2% | 2.9K | 0% | +0.2 points | |
| 10, held 10th | 0.97% | 2.4K | -17.2% | 0 points | |
| 11, held 11th | 0.97% | 2.4K | -17.2% | 0 points |
1.
KONG25.9%
Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
2.
Ruffwear24.4%
Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
3.
Wild One16.3%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
4.
Savic13.3%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +1.9 points.
5.
Ferplast6%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.4%
Held 6th. 10.9K estimated branded searches, -18.7% vs prior month. Share -0.2 points.
7.
EzyDog4%
Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
8.Petmate
2.7%
Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
9.
Dogit1.2%
Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.
LupinePet0.97%
Held 10th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
11.
Rogz0.97%
Held 11th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
Compare search popularity between Tuft + Paw and its closest rivals
Every comparison with Tuft + Paw
10 comparisons
How has branded search demand for Tuft + Paw changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tuft + Paw worldwide held steady, from 11.2K to 10.9K.
- Across the 12 months ending September 2026, Tuft + Paw’s share of searches among pet accessory brands worldwide peaked at 5.1% in July 2026 and was lowest at 3.2% in December 2025.
- Across the 12 months ending September 2026, Tuft + Paw rose from 7th to 6th among pet accessory brands worldwide.
How did search popularity change for pet accessory brands worldwide in September 2026?
6 changes
In September 2026, Savic gained share of searches among pet accessory brands worldwide, from 11.4% to 13.3%.
In September 2026, Ferplast gained share of searches among pet accessory brands worldwide, from 5.1% to 6%.
In September 2026, KONG lost share of searches among pet accessory brands worldwide, from 27% to 25.9%.
In September 2026, Ruffwear lost share of searches among pet accessory brands worldwide, from 25.4% to 24.4%.
In September 2026, Wild One lost share of searches among pet accessory brands worldwide, from 17% to 16.3%.
EzyDog’s share of searches among pet accessory brands worldwide has lost ground for 3 months in a row, from 4.8% to 4% in September 2026.
How are Tuft + Paw’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tuft + Paw’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tuft + paw
- tuft and paw
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