Brandwave

How popular isRogz in search?

In September 2026, there were an estimated 2.4K branded searches for Rogz worldwide which is down 33.3% over the last 12 months. Rogz holds 1.8% estimated Share of Search among pet accessory brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KONG48%
  2. Savic24.7%
  3. Ferplast11%
  4. EzyDog7.4%
  5. Petmate4.9%
  6. Dogit2.2%
  7. Rogz1.8%
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Which pet accessory brands compete with Rogz?

Rogz against pet accessory brands worldwide, by month

Share of Search by month for KONG, Savic, Ferplast, EzyDog, Petmate, Dogit, Rogz. The figures are in the table below the chart.

View monthly share of search table
MonthKONGSavicFerplastEzyDogPetmateDogitRogz
Oct 202550.2%21.2%11.6%7.7%5.2%1.9%2.3%
Nov 202558.1%17.7%9.7%7.9%3.5%1.6%1.6%
Dec 202561.3%18.8%6.9%6.9%3.8%1.1%1.3%
Jan 202662.3%12.7%10.4%6.9%4.6%1.4%1.7%
Feb 202656.6%17.3%11.5%6.3%5.2%1.5%1.5%
Mar 202656.6%16.6%11.1%7.4%5%1.8%1.5%
Apr 202650.6%22.3%10%8.1%5.4%2%1.6%
May 202649.2%20.7%11.3%9.3%5%2.2%2.2%
Jun 202652.7%14.8%12.1%9.9%5.4%3%2%
Jul 202654.3%14.5%11.9%9.7%5.3%2.3%1.9%
Aug 202652.1%21.9%9.8%8%4.4%1.9%1.9%
Sep 202648%24.7%11%7.4%4.9%2.2%1.8%

  1. 1.KONG

    48%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Savic

    24.7%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +2.8 points.

  3. 3.Ferplast

    11%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.EzyDog

    7.4%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Petmate

    4.9%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Dogit

    2.2%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Rogz

    1.8%

    Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Compare search popularity between Rogz and its closest rivals

Every comparison with Rogz

How has branded search demand for Rogz changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rogz worldwide fell from 3.6K to 2.4K.
  • Across the 12 months ending September 2026, Rogz’s estimated Share of Search among pet accessory brands worldwide decreased from 2.3% to 1.8%.
  • Across the 12 months ending September 2026, Rogz fell from 6th to 7th among pet accessory brands worldwide.

How did search popularity change for pet accessory brands worldwide in September 2026?

  1. In September 2026, Savic gained estimated Share of Search among pet accessory brands worldwide, from 21.9% to 24.7%.

  2. In September 2026, Ferplast gained estimated Share of Search among pet accessory brands worldwide, from 9.8% to 11%.

  3. In September 2026, Petmate gained estimated Share of Search among pet accessory brands worldwide, from 4.4% to 4.9%.

  4. In September 2026, KONG lost estimated Share of Search among pet accessory brands worldwide, from 52.1% to 48%.

  5. In September 2026, EzyDog lost estimated Share of Search among pet accessory brands worldwide, from 8% to 7.4%.

  6. Estimated monthly branded searches for Rogz worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

Where does Rogz compete?

Rogz is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog collar brands5th of 51.5%Show ranking
Pet accessory brands7th of 71.8%Shown above

How is Rogz measured?

Brandwave collects information about searches that people make online using Rogz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rogz

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How the Brand Demand Index is measured

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