LupinePet vs Rogz:Which is searched more?
In September 2026, LupinePet and Rogz were level in searches among pet accessory brands worldwide, with an estimated 2.4K branded searches each, at 0.97% of the total each. These are worldwide searches for English-language branded terms.
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Is LupinePet or Rogz more popular in search?
Compare the pet accessory brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for LupinePet, Rogz. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Ruffwear | Wild One | Savic | Ferplast | Tuft + Paw | EzyDog | Petmate | Dogit | LupinePet | Rogz |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 21.6% | 17.6% | 11.8% | 6.5% | 4% | 4.3% | 2.9% | 1% | 1% | 1.3% |
| Nov 2025 | 31.8% | 26.5% | 14.5% | 9.7% | 5.3% | 3.3% | 4.3% | 1.9% | 0.85% | 0.85% | 0.85% |
| Dec 2025 | 38.1% | 21.3% | 11.7% | 11.7% | 4.3% | 3.2% | 4.3% | 2.3% | 0.69% | 1.6% | 0.84% |
| Jan 2026 | 34.8% | 23.7% | 15.9% | 7.1% | 5.8% | 3.6% | 3.9% | 2.6% | 0.77% | 0.93% | 0.93% |
| Feb 2026 | 33% | 22.5% | 15% | 10.1% | 6.7% | 3.4% | 3.7% | 3% | 0.89% | 0.89% | 0.89% |
| Mar 2026 | 30.7% | 24.6% | 16.5% | 9% | 6% | 3.7% | 4% | 2.7% | 0.97% | 0.97% | 0.8% |
| Apr 2026 | 26.3% | 25.8% | 17.3% | 11.6% | 5.2% | 3.9% | 4.2% | 2.8% | 1% | 1% | 0.84% |
| May 2026 | 24% | 27.6% | 18.4% | 10.1% | 5.5% | 4.2% | 4.5% | 2.5% | 1.1% | 1.1% | 1.1% |
| Jun 2026 | 25.7% | 29.6% | 16.2% | 7.2% | 5.9% | 4.4% | 4.8% | 2.6% | 1.4% | 1.2% | 0.96% |
| Jul 2026 | 25.6% | 28% | 18.7% | 6.8% | 5.6% | 5.1% | 4.6% | 2.5% | 1.1% | 1.1% | 0.91% |
| Aug 2026 | 27% | 25.4% | 17% | 11.4% | 5.1% | 4.6% | 4.2% | 2.3% | 1% | 1% | 1% |
| Sep 2026 | 25.9% | 24.4% | 16.3% | 13.3% | 6% | 4.4% | 4% | 2.7% | 1.2% | 0.97% | 0.97% |
How has the LupinePet and Rogz comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: LupinePet took it in December 2025.
- Across the 12 months ending September 2026, LupinePet’s share of searches among pet accessory brands worldwide moved from 1% to 0.97%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Rogz’s share of searches among pet accessory brands worldwide moved from 1.3% to 0.97%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for pet accessory brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LupinePet’s and Rogz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pet accessory brands
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