Brandwave

Pet accessory brands:Which are searched most?

In September 2026, KONG was the most searched among pet accessory brands worldwide, with an estimated 64.3K branded searches and 48% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KONG48%
  2. Savic24.7%
  3. Ferplast11%
  4. EzyDog7.4%
  5. Petmate4.9%
  6. Dogit2.2%
  7. Rogz1.8%

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Share of SearchLeaderboard

Compare the pet accessory brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet accessory brands worldwide, by month

Share of Search by month for KONG, Savic, Ferplast, EzyDog, Petmate, Dogit. The figures are in the table below the chart.

View monthly share of search table
MonthKONGSavicFerplastEzyDogPetmateDogitRogz
Oct 202550.2%21.2%11.6%7.7%5.2%1.9%2.3%
Nov 202558.1%17.7%9.7%7.9%3.5%1.6%1.6%
Dec 202561.3%18.8%6.9%6.9%3.8%1.1%1.3%
Jan 202662.3%12.7%10.4%6.9%4.6%1.4%1.7%
Feb 202656.6%17.3%11.5%6.3%5.2%1.5%1.5%
Mar 202656.6%16.6%11.1%7.4%5%1.8%1.5%
Apr 202650.6%22.3%10%8.1%5.4%2%1.6%
May 202649.2%20.7%11.3%9.3%5%2.2%2.2%
Jun 202652.7%14.8%12.1%9.9%5.4%3%2%
Jul 202654.3%14.5%11.9%9.7%5.3%2.3%1.9%
Aug 202652.1%21.9%9.8%8%4.4%1.9%1.9%
Sep 202648%24.7%11%7.4%4.9%2.2%1.8%

This month’s ranking, September 2026

  1. 1.KONG

    48%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Savic

    24.7%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +2.8 points.

  3. 3.Ferplast

    11%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.EzyDog

    7.4%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Petmate

    4.9%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Dogit

    2.2%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Rogz

    1.8%

    Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among pet accessory brands worldwide?

In September 2026, KONG was the most searched among pet accessory brands worldwide, with an estimated 64.3K branded searches and 48% estimated Share of Search within this set. Savic is in 2nd place, 23.3 percentage points behind at 24.7% Share of Search.

Global pet accessory brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
KONG50.2% → 48%62.3%Jan 202648%Sep 20261st
Savic21.2% → 24.7%24.7%Sep 202612.7%Jan 20262nd
Ferplast11.6% → 11%12.1%Jun 20266.9%Dec 20253rd
EzyDog7.7% → 7.4%9.9%Jun 20266.3%Feb 20264th
Petmate5.2% → 4.9%5.4%Apr 20263.5%Nov 20255th
Dogit1.9% → 2.2%3%Jun 20261.1%Dec 20257th → 6th
Rogz2.3% → 1.8%2.3%Oct 20251.3%Dec 20256th → 7th

Each finding as a sentence

  • Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet accessory brands worldwide decreased from 50.2% to 48%.
  • Across the 12 months ending September 2026, Savic’s estimated Share of Search among pet accessory brands worldwide increased from 21.2% to 24.7%.
  • Across the 12 months ending September 2026, Ferplast’s estimated Share of Search among pet accessory brands worldwide decreased from 11.6% to 11%.
  • Across the 12 months ending September 2026, Rogz’s estimated Share of Search among pet accessory brands worldwide decreased from 2.3% to 1.8%.
  • Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet accessory brands worldwide peaked at 62.3% in January 2026 and was lowest at 48% in September 2026.
  • Across the 12 months ending September 2026, Savic’s estimated Share of Search among pet accessory brands worldwide peaked at 24.7% in September 2026 and was lowest at 12.7% in January 2026.
  • Across the 12 months ending September 2026, Ferplast’s estimated Share of Search among pet accessory brands worldwide peaked at 12.1% in June 2026 and was lowest at 6.9% in December 2025.
  • Across the 12 months ending September 2026, EzyDog’s estimated Share of Search among pet accessory brands worldwide peaked at 9.9% in June 2026 and was lowest at 6.3% in February 2026.
  • Across the 12 months ending September 2026, Petmate’s estimated Share of Search among pet accessory brands worldwide peaked at 5.4% in April 2026 and was lowest at 3.5% in November 2025.
  • Across the 12 months ending September 2026, Dogit’s estimated Share of Search among pet accessory brands worldwide peaked at 3% in June 2026 and was lowest at 1.1% in December 2025.
  • Across the 12 months ending September 2026, Dogit rose from 7th to 6th among pet accessory brands worldwide.
  • Across the 12 months ending September 2026, Rogz fell from 6th to 7th among pet accessory brands worldwide.
  • Across the 12 months ending September 2026, EzyDog and Petmate held steady: their estimated Share of Search among pet accessory brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pet accessory brands worldwide in September 2026?

  1. In September 2026, Savic gained estimated Share of Search among pet accessory brands worldwide, from 21.9% to 24.7%.

  2. In September 2026, Ferplast gained estimated Share of Search among pet accessory brands worldwide, from 9.8% to 11%.

  3. In September 2026, Petmate gained estimated Share of Search among pet accessory brands worldwide, from 4.4% to 4.9%.

  4. In September 2026, KONG lost estimated Share of Search among pet accessory brands worldwide, from 52.1% to 48%.

  5. In September 2026, EzyDog lost estimated Share of Search among pet accessory brands worldwide, from 8% to 7.4%.

  6. Estimated monthly branded searches for Rogz worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

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