KONG vs Wild One:Which is searched more?
In September 2026, KONG had more branded searches than Wild One among dog bed brands worldwide. KONG was estimated to have 64.3K branded searches compared to Wild One’s 40.5K, and held a 59.3% Share of Search versus Wild One’s 37.4%. These are worldwide searches for English-language branded terms.
Follow KONG vs Wild One and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, KONG or Wild One?
Compare the dog bed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KONG, Wild One. The figures are in the table below the chart.
View monthly share of search table
| Month | KONG | Wild One | Snooza |
|---|---|---|---|
| Oct 2025 | 59.7% | 37.6% | 2.7% |
| Nov 2025 | 66.8% | 30.5% | 2.7% |
| Dec 2025 | 75% | 23% | 2% |
| Jan 2026 | 66.8% | 30.5% | 2.7% |
| Feb 2026 | 67.2% | 30.6% | 2.2% |
| Mar 2026 | 63.1% | 33.9% | 3% |
| Apr 2026 | 58.6% | 38.6% | 2.8% |
| May 2026 | 54.4% | 41.9% | 3.7% |
| Jun 2026 | 58.9% | 37.1% | 4% |
| Jul 2026 | 55.6% | 40.7% | 3.6% |
| Aug 2026 | 59.7% | 37.6% | 2.7% |
| Sep 2026 | 59.3% | 37.4% | 3.3% |
How has the KONG and Wild One comparison changed over the last 12 months?
3 findings
- KONG was ahead of Wild One in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KONG’s estimated Share of Search among dog bed brands worldwide moved from 59.7% to 59.3%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
- Across the 12 months ending September 2026, Wild One’s estimated Share of Search among dog bed brands worldwide moved from 37.6% to 37.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for dog bed brands worldwide in September 2026?
2 changes
Other head-to-heads among dog bed brands
How each brand is measured
Brandwave collects information about searches that people make online using KONG’s and Wild One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.