Brandwave

How popular isRuffwear?

In September 2026, people searched for Ruffwear by name about 89,300 times worldwide, a 9.6% increase from the previous year. These searches made up 24.4% of all global pet accessory brand searches, placing Ruffwear second out of 11 brands. When we asked both ChatGPT and Google AI Overviews about pet accessory brands, Ruffwear appeared in four of the five answers and was the second most recommended of the 11.

Search and AI answers in September 2026

Ruffwear is the second most searched of 11 competitors and the second most recommended in AI answers.

  1. KONGShare of searches 25.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. RuffwearShare of searches 24.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Wild OneShare of searches 16.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. SavicShare of searches 13.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FerplastShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ruffwear was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ruffwear is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wild One1st
  2. Ruffwear2nd
  3. KONG3rd
  4. LupinePet4th
  5. Tuft + Paw5th
  6. Savic–
  7. Ferplast–
  8. EzyDog–
  9. Petmate–
  10. Dogit–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KONG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tuft + Paw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LupinePet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EzyDog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pet accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pet accessory brands compete with Ruffwear?

Ruffwear against pet accessory brands worldwide, by month

Share of searches by month for KONG, Ruffwear, Wild One, Savic, Ferplast, Tuft + Paw, EzyDog, Petmate. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGRuffwearWild OneSavicFerplastTuft + PawEzyDogPetmateDogitLupinePetRogz
Oct 202528%21.6%17.6%11.8%6.5%4%4.3%2.9%1%1%1.3%
Nov 202531.8%26.5%14.5%9.7%5.3%3.3%4.3%1.9%0.85%0.85%0.85%
Dec 202538.1%21.3%11.7%11.7%4.3%3.2%4.3%2.3%0.69%1.6%0.84%
Jan 202634.8%23.7%15.9%7.1%5.8%3.6%3.9%2.6%0.77%0.93%0.93%
Feb 202633%22.5%15%10.1%6.7%3.4%3.7%3%0.89%0.89%0.89%
Mar 202630.7%24.6%16.5%9%6%3.7%4%2.7%0.97%0.97%0.8%
Apr 202626.3%25.8%17.3%11.6%5.2%3.9%4.2%2.8%1%1%0.84%
May 202624%27.6%18.4%10.1%5.5%4.2%4.5%2.5%1.1%1.1%1.1%
Jun 202625.7%29.6%16.2%7.2%5.9%4.4%4.8%2.6%1.4%1.2%0.96%
Jul 202625.6%28%18.7%6.8%5.6%5.1%4.6%2.5%1.1%1.1%0.91%
Aug 202627%25.4%17%11.4%5.1%4.6%4.2%2.3%1%1%1%
Sep 202625.9%24.4%16.3%13.3%6%4.4%4%2.7%1.2%0.97%0.97%

  1. 1.KONG

    25.9%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  2. 2.Ruffwear

    24.4%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  3. 3.Wild One

    16.3%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.Savic

    13.3%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +1.9 points.

  5. 5.Ferplast

    6%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.Tuft + Paw

    4.4%

    Held 6th. 10.9K estimated branded searches, -18.7% vs prior month. Share -0.2 points.

  7. 7.EzyDog

    4%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Petmate

    2.7%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  9. 9.Dogit

    1.2%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.LupinePet

    0.97%

    Held 10th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  11. 11.Rogz

    0.97%

    Held 11th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare popularity between Ruffwear and its closest rivals

Every comparison with Ruffwear

33 comparisons

How has branded search demand for Ruffwear changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ruffwear worldwide rose from 81.5K to 89.3K.
  • Across the 12 months ending September 2026, Ruffwear’s share of searches among pet accessory brands worldwide increased from 21.6% to 24.4%.
  • Across the 12 months ending September 2026, Ruffwear’s share of searches among pet accessory brands worldwide peaked at 29.6% in June 2026 and was lowest at 21.3% in December 2025.

How did search popularity change for pet accessory brands worldwide in September 2026?

6 changes

  1. In September 2026, Savic gained share of searches among pet accessory brands worldwide, from 11.4% to 13.3%.

  2. In September 2026, Ferplast gained share of searches among pet accessory brands worldwide, from 5.1% to 6%.

  3. In September 2026, KONG lost share of searches among pet accessory brands worldwide, from 27% to 25.9%.

  4. In September 2026, Ruffwear lost share of searches among pet accessory brands worldwide, from 25.4% to 24.4%.

  5. In September 2026, Wild One lost share of searches among pet accessory brands worldwide, from 17% to 16.3%.

  6. EzyDog’s share of searches among pet accessory brands worldwide has lost ground for 3 months in a row, from 4.8% to 4% in September 2026.

How are Ruffwear’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ruffwear’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ruffwear
  • ruffwear front range
  • ruffwear harness

Do you work for Ruffwear? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ruffwear compete?

Ruffwear is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pet accessory brands2nd of 1124.4%Shown above
Dog harnesses1st of 1140.4%Show ranking
Dog collar brands2nd of 830.4%Show ranking
Dog crate brands1st of 738.2%Show ranking
Dog coats2nd of 641.2%Show ranking
Dog leash brands1st of 744.3%Show ranking
Dog backpack brands1st of 568.5%Show ranking
Creator with pink hair and a pink jacket

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