PetSafe vs Ruffwear:Which is more popular?
In September 2026, Ruffwear had more branded searches than PetSafe among dog harnesses worldwide. Ruffwear had about 89,300 branded searches, while PetSafe had 19,700. Ruffwear made up 40.4% of all dog harness searches we track, and PetSafe accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about dog harnesses, PetSafe and Ruffwear each appeared in four of the five answers. PetSafe was mentioned before Ruffwear in three out of four answers.
Who do people search for more?
Ruffwear, about 5 searches for every 1 for PetSafe
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
PetSafe, named ahead of Ruffwear in 3 of 4 answers
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Top dog harnesses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PetSafe was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ruffwear was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PetSafe was listed before Ruffwear in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
2 Hounds Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PetSafe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kurgo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Halti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Puppia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rabbitgoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joyride Harness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog harnesses
5 answers
Asked ChatGPT
“Which dog harness brand should I buy?”
Asked ChatGPT
“What are the best dog harness brands?”
Asked ChatGPT
“What's the best dog harness brand for a dog that pulls?”
Searched Google, AI Overview
“dog harness”
Searched Google, AI Overview
“no pull dog harness”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is PetSafe or Ruffwear more popular in search?
This chart shows how often people search Google for PetSafe and Ruffwear by name. Each line represents a brand's share of searches for all 11 dog harnesses we track, month by month, from English-language searches worldwide.
Share of searches by month for Ruffwear, PetSafe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ruffwear | Halti | Julius-K9 | PetSafe | KONG | Kurgo | Puppia | Rabbitgoo | Joyride Harness | 2 Hounds Design | Wild One |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 23.6% | 16.6% | 8.9% | 5.4% | 2.4% | 2% | 1.3% | 1.3% | 1.1% | 0.72% |
| Nov 2025 | 42.8% | 23.6% | 14.2% | 7.4% | 4.6% | 1.7% | 1.7% | 1.1% | 1.4% | 0.73% | 0.73% |
| Dec 2025 | 41.6% | 22.5% | 15.3% | 7.7% | 4.4% | 2% | 2% | 1.6% | 1.3% | 0.71% | 0.85% |
| Jan 2026 | 39.1% | 25.5% | 14.2% | 8.7% | 4.1% | 2.2% | 1.8% | 1.5% | 1.2% | 0.79% | 0.79% |
| Feb 2026 | 38.8% | 24.8% | 14.8% | 8.1% | 4.9% | 2.7% | 1.8% | 1.4% | 1.2% | 0.93% | 0.79% |
| Mar 2026 | 41% | 21.2% | 14.9% | 8.3% | 6% | 2.2% | 1.8% | 1.8% | 1.2% | 0.97% | 0.77% |
| Apr 2026 | 42.8% | 19% | 15.6% | 8.4% | 5.1% | 2.3% | 1.9% | 1.9% | 1.2% | 1% | 0.8% |
| May 2026 | 43.4% | 19.3% | 14.7% | 8.5% | 5.2% | 2.3% | 1.9% | 1.9% | 1.2% | 0.81% | 0.81% |
| Jun 2026 | 43.9% | 19.3% | 13.6% | 9% | 5.4% | 2.4% | 1.6% | 2% | 1.3% | 0.72% | 0.72% |
| Jul 2026 | 45.3% | 18.7% | 13.1% | 8.7% | 5.3% | 2.3% | 1.9% | 1.9% | 1.3% | 0.7% | 0.83% |
| Aug 2026 | 43.4% | 18.8% | 15.4% | 8.3% | 5% | 2.7% | 1.8% | 1.8% | 1.2% | 0.79% | 0.67% |
| Sep 2026 | 40.4% | 23.8% | 13.6% | 8.9% | 5.5% | 2% | 1.6% | 1.6% | 1.3% | 0.72% | 0.59% |
How has the PetSafe and Ruffwear comparison changed over the last 12 months?
3 findings
- Ruffwear was ahead of PetSafe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PetSafe’s share of searches among dog harnesses worldwide held steady at 8.9%, and its estimated monthly branded searches held steady at 19.7K.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among dog harnesses worldwide moved from 36.6% to 40.4%, and its estimated monthly branded searches moved from 81.5K to 89.3K.
How did search popularity change for dog harnesses worldwide in September 2026?
2 changes
In September 2026, PetSafe gained share of searches among dog harnesses worldwide, from 8.3% to 8.9%.
In September 2026, Ruffwear lost share of searches among dog harnesses worldwide, from 43.4% to 40.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using PetSafe’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dog harnesses
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