Brandwave

Dog harnesses:Which are searched most?

In September 2026, Ruffwear was the most searched among dog harnesses worldwide, with an estimated 89.3K branded searches, 40.4% of all searches for the 11 we track. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Ruffwear40.4%
  2. Halti23.8%
  3. Julius-K913.6%
  4. PetSafe8.9%
  5. KONG5.5%
  6. Kurgo2%
  7. Puppia1.6%
  8. Rabbitgoo1.6%
  9. Joyride Harness1.3%
  10. 2 Hounds Design0.72%
  11. +1 more

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Share of searchesLeaderboard

Compare the brands people buy dog harnesses from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of searches among dog harnesses worldwide, by month

Share of searches by month for Ruffwear, Halti, Julius-K9, PetSafe, KONG. The figures are in the table below the chart.

View monthly share of searches table
MonthRuffwearHaltiJulius-K9PetSafeKONGKurgoPuppiaRabbitgooJoyride Harness2 Hounds DesignWild One
Oct 202536.6%23.6%16.6%8.9%5.4%2.4%2%1.3%1.3%1.1%0.72%
Nov 202542.8%23.6%14.2%7.4%4.6%1.7%1.7%1.1%1.4%0.73%0.73%
Dec 202541.6%22.5%15.3%7.7%4.4%2%2%1.6%1.3%0.71%0.85%
Jan 202639.1%25.5%14.2%8.7%4.1%2.2%1.8%1.5%1.2%0.79%0.79%
Feb 202638.8%24.8%14.8%8.1%4.9%2.7%1.8%1.4%1.2%0.93%0.79%
Mar 202641%21.2%14.9%8.3%6%2.2%1.8%1.8%1.2%0.97%0.77%
Apr 202642.8%19%15.6%8.4%5.1%2.3%1.9%1.9%1.2%1%0.8%
May 202643.4%19.3%14.7%8.5%5.2%2.3%1.9%1.9%1.2%0.81%0.81%
Jun 202643.9%19.3%13.6%9%5.4%2.4%1.6%2%1.3%0.72%0.72%
Jul 202645.3%18.7%13.1%8.7%5.3%2.3%1.9%1.9%1.3%0.7%0.83%
Aug 202643.4%18.8%15.4%8.3%5%2.7%1.8%1.8%1.2%0.79%0.67%
Sep 202640.4%23.8%13.6%8.9%5.5%2%1.6%1.6%1.3%0.72%0.59%

This month’s ranking, September 2026

  1. 1.Ruffwear

    40.4%

    Held 1st. 89.3K estimated branded searches, -14.4% vs prior month. Share -3 points.

  2. 2.Halti

    23.8%

    Held 2nd. 52.6K estimated branded searches, +16.4% vs prior month. Share +5 points.

  3. 3.Julius-K9

    13.6%

    Held 3rd. 30.2K estimated branded searches, -18.4% vs prior month. Share -1.7 points.

  4. 4.PetSafe

    8.9%

    Held 4th. 19.7K estimated branded searches, -1.5% vs prior month. Share +0.6 points.

  5. 5.KONG

    5.5%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Kurgo

    2%

    Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.8 points.

  7. 7.Puppia

    1.6%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Rabbitgoo

    1.6%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Joyride Harness

    1.3%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.2 Hounds Design

    0.72%

    Held 10th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  11. 11.Wild One

    0.59%

    Held 11th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among dog harnesses worldwide?

11 brands

In September 2026, Ruffwear was the most searched among dog harnesses worldwide, with an estimated 89.3K branded searches, 40.4% of all searches for the 11 we track. Halti is in 2nd place, 16.6 percentage points behind at 23.8%.

Global dog harnesses, last 12 months ending September 2026
BrandShare of searchesPeakLowRank
Ruffwear36.6% → 40.4%45.3%Jul 202636.6%Oct 20251st
Halti23.6% → 23.8%25.5%Jan 202618.7%Jul 20262nd
Julius-K916.6% → 13.6%16.6%Oct 202513.1%Jul 20263rd
PetSafe8.9%9%Jun 20267.4%Nov 20254th
KONG5.4% → 5.5%6%Mar 20264.1%Jan 20265th
Kurgo2.4% → 2%2.7%Aug 20261.7%Nov 20256th
Puppia2% → 1.6%2%Oct 20251.6%Jun 20267th
Rabbitgoo1.3% → 1.6%2%Jun 20261.1%Nov 20259th → 8th
Joyride Harness1.3%1.4%Nov 20251.2%Mar 20268th → 9th
2 Hounds Design1.1% → 0.72%1.1%Oct 20250.7%Jul 202610th
Wild One0.72% → 0.59%0.85%Dec 20250.59%Sep 202611th

Each finding as a sentence

  • Across the 12 months ending September 2026, Ruffwear’s share of searches among dog harnesses worldwide increased from 36.6% to 40.4%.
  • Across the 12 months ending September 2026, Julius-K9’s share of searches among dog harnesses worldwide decreased from 16.6% to 13.6%.
  • Across the 12 months ending September 2026, Ruffwear’s share of searches among dog harnesses worldwide peaked at 45.3% in July 2026 and was lowest at 36.6% in October 2025.
  • Across the 12 months ending September 2026, Halti’s share of searches among dog harnesses worldwide peaked at 25.5% in January 2026 and was lowest at 18.7% in July 2026.
  • Across the 12 months ending September 2026, Julius-K9’s share of searches among dog harnesses worldwide peaked at 16.6% in October 2025 and was lowest at 13.1% in July 2026.
  • Across the 12 months ending September 2026, PetSafe’s share of searches among dog harnesses worldwide peaked at 9% in June 2026 and was lowest at 7.4% in November 2025.
  • Across the 12 months ending September 2026, KONG’s share of searches among dog harnesses worldwide peaked at 6% in March 2026 and was lowest at 4.1% in January 2026.
  • Across the 12 months ending September 2026, Kurgo’s share of searches among dog harnesses worldwide peaked at 2.7% in August 2026 and was lowest at 1.7% in November 2025.
  • Across the 12 months ending September 2026, Rabbitgoo rose from 9th to 8th among dog harnesses worldwide.
  • Across the 12 months ending September 2026, Joyride Harness fell from 8th to 9th among dog harnesses worldwide.
  • Across the 12 months ending September 2026, Halti, PetSafe, KONG, Kurgo, Puppia, 2 Hounds Design and Wild One held steady: their share of searches among dog harnesses worldwide each moved less than 0.5 percentage points.

How did search popularity change for dog harnesses worldwide in September 2026?

8 changes

  1. In September 2026, Halti gained share of searches among dog harnesses worldwide, from 18.8% to 23.8%.

  2. In September 2026, PetSafe gained share of searches among dog harnesses worldwide, from 8.3% to 8.9%.

  3. In September 2026, Ruffwear lost share of searches among dog harnesses worldwide, from 43.4% to 40.4%.

  4. In September 2026, Julius-K9 lost share of searches among dog harnesses worldwide, from 15.4% to 13.6%.

  5. In September 2026, Kurgo lost share of searches among dog harnesses worldwide, from 2.7% to 2%.

  6. Estimated monthly branded searches for Rabbitgoo worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  7. Estimated monthly branded searches for 2 Hounds Design worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  8. Estimated monthly branded searches for Wild One worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

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