Brandwave

How popular isJulius-K9?

In September 2026, people searched for Julius-K9 by name about 30,200 times worldwide, an 18.4% decrease from the previous year. These searches made up 13.6% of all global dog harness searches, placing Julius-K9 third out of 11 harnesses. When we asked both ChatGPT and Google AI Overviews about dog harnesses, Julius-K9 did not appear in any of the answers.

Search and AI answers in September 2026

Julius-K9 is the third most searched of 11 competitors and not listed in any AI answer.

  1. RuffwearShare of searches 40.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. HaltiShare of searches 23.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Julius-K9Share of searches 13.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PetSafeShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. KONGShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top dog harnesses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Julius-K9 did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PetSafe1st
  2. 2 Hounds Design2nd
  3. Ruffwear3rd
  4. Kurgo4th
  5. Halti–
  6. Julius-K9–
  7. KONG–
  8. Puppia–
  9. Rabbitgoo–
  10. Joyride Harness–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 2 Hounds Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PetSafe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kurgo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Halti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puppia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rabbitgoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joyride Harness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dog harnesses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which dog harnesses compete with Julius-K9?

Julius-K9 against dog harnesses worldwide, by month

Share of searches by month for Ruffwear, Halti, Julius-K9, PetSafe, KONG. The figures are in the table below the chart.

View monthly share of searches table
MonthRuffwearHaltiJulius-K9PetSafeKONGKurgoPuppiaRabbitgooJoyride Harness2 Hounds DesignWild One
Oct 202536.6%23.6%16.6%8.9%5.4%2.4%2%1.3%1.3%1.1%0.72%
Nov 202542.8%23.6%14.2%7.4%4.6%1.7%1.7%1.1%1.4%0.73%0.73%
Dec 202541.6%22.5%15.3%7.7%4.4%2%2%1.6%1.3%0.71%0.85%
Jan 202639.1%25.5%14.2%8.7%4.1%2.2%1.8%1.5%1.2%0.79%0.79%
Feb 202638.8%24.8%14.8%8.1%4.9%2.7%1.8%1.4%1.2%0.93%0.79%
Mar 202641%21.2%14.9%8.3%6%2.2%1.8%1.8%1.2%0.97%0.77%
Apr 202642.8%19%15.6%8.4%5.1%2.3%1.9%1.9%1.2%1%0.8%
May 202643.4%19.3%14.7%8.5%5.2%2.3%1.9%1.9%1.2%0.81%0.81%
Jun 202643.9%19.3%13.6%9%5.4%2.4%1.6%2%1.3%0.72%0.72%
Jul 202645.3%18.7%13.1%8.7%5.3%2.3%1.9%1.9%1.3%0.7%0.83%
Aug 202643.4%18.8%15.4%8.3%5%2.7%1.8%1.8%1.2%0.79%0.67%
Sep 202640.4%23.8%13.6%8.9%5.5%2%1.6%1.6%1.3%0.72%0.59%

  1. 1.Ruffwear

    40.4%

    Held 1st. 89.3K estimated branded searches, -14.4% vs prior month. Share -3 points.

  2. 2.Halti

    23.8%

    Held 2nd. 52.6K estimated branded searches, +16.4% vs prior month. Share +5 points.

  3. 3.Julius-K9

    13.6%

    Held 3rd. 30.2K estimated branded searches, -18.4% vs prior month. Share -1.7 points.

  4. 4.PetSafe

    8.9%

    Held 4th. 19.7K estimated branded searches, -1.5% vs prior month. Share +0.6 points.

  5. 5.KONG

    5.5%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Kurgo

    2%

    Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.8 points.

  7. 7.Puppia

    1.6%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Rabbitgoo

    1.6%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Joyride Harness

    1.3%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.2 Hounds Design

    0.72%

    Held 10th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  11. 11.Wild One

    0.59%

    Held 11th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare popularity between Julius-K9 and its closest rivals

Every comparison with Julius-K9

17 comparisons

How has branded search demand for Julius-K9 changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Julius-K9 worldwide fell from 37K to 30.2K.
  • Across the 12 months ending September 2026, Julius-K9’s share of searches among dog harnesses worldwide decreased from 16.6% to 13.6%.
  • Across the 12 months ending September 2026, Julius-K9’s share of searches among dog harnesses worldwide peaked at 16.6% in October 2025 and was lowest at 13.1% in July 2026.

How did search popularity change for dog harnesses worldwide in September 2026?

6 changes

  1. In September 2026, Halti gained share of searches among dog harnesses worldwide, from 18.8% to 23.8%.

  2. In September 2026, PetSafe gained share of searches among dog harnesses worldwide, from 8.3% to 8.9%.

  3. In September 2026, Ruffwear lost share of searches among dog harnesses worldwide, from 43.4% to 40.4%.

  4. In September 2026, Julius-K9 lost share of searches among dog harnesses worldwide, from 15.4% to 13.6%.

  5. In September 2026, Kurgo lost share of searches among dog harnesses worldwide, from 2.7% to 2%.

  6. Estimated monthly branded searches for Rabbitgoo worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are Julius-K9’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Julius-K9’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • julius k9 harness
  • julius-k9

Do you work for Julius-K9? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Julius-K9 compete?

Julius-K9 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dog harnesses3rd of 1113.6%Shown above
Dog collar brands4th of 89.1%Show ranking
Dog leash brands3rd of 713.3%Show ranking
Creator with pink hair and a pink jacket

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