Brandwave

Dog leash brands:Which brands are most popular in search?

In August 2026, Ruffwear was the most searched among dog leash brands worldwide, with an estimated 74K branded searches and 50.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ruffwear50.9%
  2. Halti22.7%
  3. Julius-K915.3%
  4. Kurgo4.5%
  5. Max & Molly3.7%
  6. Flexi2.9%

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Share of SearchLeaderboard

Compare the dog leash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dog leash brands worldwide, by month

Share of Search by month for Ruffwear, Halti, Julius-K9, Kurgo, Max & Molly, Flexi. The figures are in the table below the chart.

View monthly share of search table
MonthRuffwearHaltiJulius-K9KurgoMax & MollyFlexi
Oct 202543.8%29.3%16.1%4.8%3.2%2.9%
Nov 202550.9%27.8%12.5%3.7%3%2.1%
Dec 202549%26.8%14.7%4.4%2.9%2.1%
Jan 202646%30.8%13.8%4.1%2.7%2.5%
Feb 202645.6%30.5%13.7%4.1%3.3%2.8%
Mar 202648.3%26.4%14.5%4.3%3.5%2.9%
Apr 202650.9%22.8%15.3%4.5%3.7%2.8%
May 202651%22.8%15.3%4.6%3.7%2.6%
Jun 202653.1%23.7%13%4.7%3.2%2.3%
Jul 202652.5%23.5%12.8%4.7%3.8%2.6%
Aug 202650.9%22.7%15.3%4.5%3.7%2.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Ruffwear

    50.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Halti

    22.7%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Julius-K9

    15.3%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.4 points.

  4. 4.Kurgo

    4.5%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Max & Molly

    3.7%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Flexi

    2.9%

    Held 6th. 4.2K estimated branded searches, +13.5% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among dog leash brands worldwide?

In August 2026, Ruffwear was the most searched among dog leash brands worldwide, with an estimated 74K branded searches and 50.9% estimated Share of Search within this set. Halti is in 2nd place, 28.1 percentage points behind at 22.7% Share of Search.

Global dog leash brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ruffwear43.8% → 50.9%53.1%Jun 202643.8%Oct 20251st
Halti29.3% → 22.7%30.8%Jan 202622.7%Aug 20262nd
Julius-K916.1% → 15.3%16.1%Oct 202512.5%Nov 20253rd
Kurgo4.8% → 4.5%4.8%Oct 20253.7%Nov 20254th
Max & Molly3.2% → 3.7%3.8%Jul 20262.7%Jan 20265th
Flexi2.9%2.9%Mar 20262.1%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog leash brands worldwide increased from 43.8% to 50.9%.
  • Across the 11 months ending August 2026, Halti’s estimated Share of Search among dog leash brands worldwide decreased from 29.3% to 22.7%.
  • Across the 11 months ending August 2026, Julius-K9’s estimated Share of Search among dog leash brands worldwide decreased from 16.1% to 15.3%.
  • Across the 11 months ending August 2026, Max & Molly’s estimated Share of Search among dog leash brands worldwide increased from 3.2% to 3.7%.
  • Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog leash brands worldwide peaked at 53.1% in June 2026 and was lowest at 43.8% in October 2025.
  • Across the 11 months ending August 2026, Halti’s estimated Share of Search among dog leash brands worldwide peaked at 30.8% in January 2026 and was lowest at 22.7% in August 2026.
  • Across the 11 months ending August 2026, Julius-K9’s estimated Share of Search among dog leash brands worldwide peaked at 16.1% in October 2025 and was lowest at 12.5% in November 2025.
  • Across the 11 months ending August 2026, Kurgo’s estimated Share of Search among dog leash brands worldwide peaked at 4.8% in October 2025 and was lowest at 3.7% in November 2025.
  • Across the 11 months ending August 2026, Max & Molly’s estimated Share of Search among dog leash brands worldwide peaked at 3.8% in July 2026 and was lowest at 2.7% in January 2026.
  • Across the 11 months ending August 2026, Kurgo and Flexi held steady: their estimated Share of Search among dog leash brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for dog leash brands worldwide in August 2026?

  1. In August 2026, Julius-K9 gained estimated Share of Search among dog leash brands worldwide, from 12.8% to 15.3%.

  2. In August 2026, Ruffwear lost estimated Share of Search among dog leash brands worldwide, from 52.5% to 50.9%.

  3. In August 2026, Halti lost estimated Share of Search among dog leash brands worldwide, from 23.5% to 22.7%.

  4. Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

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