How popular isKurgo in search?
In August 2026, there were an estimated 6.6K branded searches for Kurgo worldwide which held steady over the last 11 months. Kurgo holds 4.5% estimated Share of Search among dog leash brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ruffwear50.9%
Halti22.7%
Julius-K915.3%
Kurgo4.5%
Max & Molly3.7%
Flexi2.9%
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Which dog leash brands compete with Kurgo?
Share of Search by month for Ruffwear, Halti, Julius-K9, Kurgo, Max & Molly, Flexi. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | Halti | Julius-K9 | Kurgo | Max & Molly | Flexi |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.3% | 16.1% | 4.8% | 3.2% | 2.9% |
| Nov 2025 | 50.9% | 27.8% | 12.5% | 3.7% | 3% | 2.1% |
| Dec 2025 | 49% | 26.8% | 14.7% | 4.4% | 2.9% | 2.1% |
| Jan 2026 | 46% | 30.8% | 13.8% | 4.1% | 2.7% | 2.5% |
| Feb 2026 | 45.6% | 30.5% | 13.7% | 4.1% | 3.3% | 2.8% |
| Mar 2026 | 48.3% | 26.4% | 14.5% | 4.3% | 3.5% | 2.9% |
| Apr 2026 | 50.9% | 22.8% | 15.3% | 4.5% | 3.7% | 2.8% |
| May 2026 | 51% | 22.8% | 15.3% | 4.6% | 3.7% | 2.6% |
| Jun 2026 | 53.1% | 23.7% | 13% | 4.7% | 3.2% | 2.3% |
| Jul 2026 | 52.5% | 23.5% | 12.8% | 4.7% | 3.8% | 2.6% |
| Aug 2026 | 50.9% | 22.7% | 15.3% | 4.5% | 3.7% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.9% | 74K | 0% | -1.7 points | |
| 2, held 2nd | 22.7% | 33.1K | 0% | -0.7 points | |
| 3, held 3rd | 15.3% | 22.2K | +22.7% | +2.4 points | |
| 4, held 4th | 4.5% | 6.6K | 0% | -0.1 points | |
| 5, held 5th | 3.7% | 5.4K | 0% | -0.1 points | |
| 6, held 6th | 2.9% | 4.2K | +13.5% | +0.3 points |
1.
Ruffwear50.9%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
Halti22.7%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
15.3%
Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.4 points.
4.
Kurgo4.5%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.7%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Flexi2.9%
Held 6th. 4.2K estimated branded searches, +13.5% vs prior month. Share +0.3 points.
Compare search popularity between Kurgo and its closest rivals
How has branded search demand for Kurgo changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kurgo worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Kurgo’s estimated Share of Search among dog leash brands worldwide peaked at 4.8% in October 2025 and was lowest at 3.7% in November 2025.
How did search popularity change for dog leash brands worldwide in August 2026?
4 changes
In August 2026, Julius-K9 gained estimated Share of Search among dog leash brands worldwide, from 12.8% to 15.3%.
In August 2026, Ruffwear lost estimated Share of Search among dog leash brands worldwide, from 52.5% to 50.9%.
In August 2026, Halti lost estimated Share of Search among dog leash brands worldwide, from 23.5% to 22.7%.
Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
Where does Kurgo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog coats | 5th of 6 | 2.5% | Show ranking |
| Dog leash brands | 4th of 6 | 4.5% | Shown above |
| Dog seat covers | 2nd of 6 | 7.4% | Show ranking |
How is Kurgo measured?
Brandwave collects information about searches that people make online using Kurgo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kurgo
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Is Kurgo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.