Dog backpack brands:Which are searched most?
In September 2026, Ruffwear was the most searched among dog backpack brands worldwide, with an estimated 60.5K branded searches and 81.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Ruffwear81.8%
Outward Hound10.9%
Kurgo7.3%
Follow dog backpack brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the dog backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ruffwear, Outward Hound, Kurgo. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | Outward Hound | Kurgo |
|---|---|---|---|
| Oct 2025 | 80.5% | 10.8% | 8.8% |
| Nov 2025 | 86% | 7.7% | 6.3% |
| Dec 2025 | 72% | 21.6% | 6.4% |
| Jan 2026 | 81.8% | 10.9% | 7.3% |
| Feb 2026 | 81.8% | 10.9% | 7.3% |
| Mar 2026 | 83.4% | 9.1% | 7.4% |
| Apr 2026 | 83.4% | 9.1% | 7.4% |
| May 2026 | 83.4% | 9.1% | 7.4% |
| Jun 2026 | 83.4% | 9.1% | 7.4% |
| Jul 2026 | 83.4% | 9.1% | 7.4% |
| Aug 2026 | 83.4% | 9.1% | 7.4% |
| Sep 2026 | 81.8% | 10.9% | 7.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.8% | 60.5K | -18.2% | -1.7 points | |
| 2, held 2nd | 10.9% | 8.1K | 0% | +1.8 points | |
| 3, held 3rd | 7.3% | 5.4K | -18.2% | -0.1 points |
Compare search popularity between leading brands
Which brand is most popular in search among dog backpack brands worldwide?
3 brands
In September 2026, Ruffwear was the most searched among dog backpack brands worldwide, with an estimated 60.5K branded searches and 81.8% estimated Share of Search within this set. Outward Hound is in 2nd place, 70.8 percentage points behind at 10.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Ruffwear | 80.5% → 81.8% | 86%Nov 2025 | 72%Dec 2025 | 1st |
| Outward Hound | 10.8% → 10.9% | 21.6%Dec 2025 | 7.7%Nov 2025 | 2nd |
| Kurgo | 8.8% → 7.3% | 8.8%Oct 2025 | 6.3%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Ruffwear’s estimated Share of Search among dog backpack brands worldwide increased from 80.5% to 81.8%.
- Across the 12 months ending September 2026, Kurgo’s estimated Share of Search among dog backpack brands worldwide decreased from 8.8% to 7.3%.
- Across the 12 months ending September 2026, Ruffwear’s estimated Share of Search among dog backpack brands worldwide peaked at 86% in November 2025 and was lowest at 72% in December 2025.
- Across the 12 months ending September 2026, Outward Hound’s estimated Share of Search among dog backpack brands worldwide peaked at 21.6% in December 2025 and was lowest at 7.7% in November 2025.
- Across the 12 months ending September 2026, Kurgo’s estimated Share of Search among dog backpack brands worldwide peaked at 8.8% in October 2025 and was lowest at 6.3% in November 2025.
- Across the 12 months ending September 2026, Outward Hound held steady: its estimated Share of Search among dog backpack brands worldwide moved less than 0.5 percentage points.
How did search popularity change for dog backpack brands worldwide in September 2026?
3 changes
In September 2026, Outward Hound gained estimated Share of Search among dog backpack brands worldwide, from 9.1% to 10.9%.
In September 2026, Ruffwear lost estimated Share of Search among dog backpack brands worldwide, from 83.4% to 81.8%.
Estimated monthly branded searches for Kurgo worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.