How popular isRuffwear in search?
In September 2026, there were an estimated 60.5K branded searches for Ruffwear worldwide which held steady over the last 12 months. Ruffwear holds 81.8% estimated Share of Search among dog backpack brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ruffwear81.8%
Outward Hound10.9%
Kurgo7.3%
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Which dog backpack brands compete with Ruffwear?
Share of Search by month for Ruffwear, Outward Hound, Kurgo. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | Outward Hound | Kurgo |
|---|---|---|---|
| Oct 2025 | 80.5% | 10.8% | 8.8% |
| Nov 2025 | 86% | 7.7% | 6.3% |
| Dec 2025 | 72% | 21.6% | 6.4% |
| Jan 2026 | 81.8% | 10.9% | 7.3% |
| Feb 2026 | 81.8% | 10.9% | 7.3% |
| Mar 2026 | 83.4% | 9.1% | 7.4% |
| Apr 2026 | 83.4% | 9.1% | 7.4% |
| May 2026 | 83.4% | 9.1% | 7.4% |
| Jun 2026 | 83.4% | 9.1% | 7.4% |
| Jul 2026 | 83.4% | 9.1% | 7.4% |
| Aug 2026 | 83.4% | 9.1% | 7.4% |
| Sep 2026 | 81.8% | 10.9% | 7.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.8% | 60.5K | -18.2% | -1.7 points | |
| 2, held 2nd | 10.9% | 8.1K | 0% | +1.8 points | |
| 3, held 3rd | 7.3% | 5.4K | -18.2% | -0.1 points |
Compare search popularity between Ruffwear and its closest rivals
Every comparison with Ruffwear
17 comparisons
- KONG vs Ruffwear
- Diggs vs Ruffwear
- Halti vs Ruffwear
- PawHut vs Ruffwear
- Julius-K9 vs Ruffwear
- Ferplast vs Ruffwear
- Hurtta vs Ruffwear
- EzyDog vs Ruffwear
- Outward Hound vs Ruffwear
- Kurgo vs Ruffwear
- Max & Molly vs Ruffwear
- Flexi vs Ruffwear
- Petsfit vs Ruffwear
- Rogz vs Ruffwear
- Ruffwear vs WeatherBeeta
- MidWest Homes for Pets vs Ruffwear
- Barkers vs Ruffwear
How has branded search demand for Ruffwear changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ruffwear worldwide held steady at 60.5K.
- Across the 12 months ending September 2026, Ruffwear’s estimated Share of Search among dog backpack brands worldwide increased from 80.5% to 81.8%.
- Across the 12 months ending September 2026, Ruffwear’s estimated Share of Search among dog backpack brands worldwide peaked at 86% in November 2025 and was lowest at 72% in December 2025.
How did search popularity change for dog backpack brands worldwide in September 2026?
3 changes
In September 2026, Outward Hound gained estimated Share of Search among dog backpack brands worldwide, from 9.1% to 10.9%.
In September 2026, Ruffwear lost estimated Share of Search among dog backpack brands worldwide, from 83.4% to 81.8%.
Estimated monthly branded searches for Kurgo worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Where does Ruffwear compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog crate brands | 1st of 6 | 38.9% | Show ranking |
| Dog collar brands | 2nd of 5 | 39% | Show ranking |
| Dog coats | 2nd of 6 | 41.2% | Show ranking |
| Dog leash brands | 1st of 6 | 45.3% | Show ranking |
| Dog backpack brands | 1st of 3 | 81.8% | Shown above |
How is Ruffwear measured?
Brandwave collects information about searches that people make online using Ruffwear’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ruffwear
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