How popular isRuffwear in search?
In August 2026, there were an estimated 74K branded searches for Ruffwear worldwide which is up 22.3% over the last 11 months. Ruffwear holds 50.9% estimated Share of Search among dog leash brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ruffwear50.9%
Halti22.7%
Julius-K915.3%
Kurgo4.5%
Max & Molly3.7%
Flexi2.9%
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Which dog leash brands compete with Ruffwear?
Share of Search by month for Ruffwear, Halti, Julius-K9, Kurgo, Max & Molly, Flexi. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | Halti | Julius-K9 | Kurgo | Max & Molly | Flexi |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.3% | 16.1% | 4.8% | 3.2% | 2.9% |
| Nov 2025 | 50.9% | 27.8% | 12.5% | 3.7% | 3% | 2.1% |
| Dec 2025 | 49% | 26.8% | 14.7% | 4.4% | 2.9% | 2.1% |
| Jan 2026 | 46% | 30.8% | 13.8% | 4.1% | 2.7% | 2.5% |
| Feb 2026 | 45.6% | 30.5% | 13.7% | 4.1% | 3.3% | 2.8% |
| Mar 2026 | 48.3% | 26.4% | 14.5% | 4.3% | 3.5% | 2.9% |
| Apr 2026 | 50.9% | 22.8% | 15.3% | 4.5% | 3.7% | 2.8% |
| May 2026 | 51% | 22.8% | 15.3% | 4.6% | 3.7% | 2.6% |
| Jun 2026 | 53.1% | 23.7% | 13% | 4.7% | 3.2% | 2.3% |
| Jul 2026 | 52.5% | 23.5% | 12.8% | 4.7% | 3.8% | 2.6% |
| Aug 2026 | 50.9% | 22.7% | 15.3% | 4.5% | 3.7% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.9% | 74K | 0% | -1.7 points | |
| 2, held 2nd | 22.7% | 33.1K | 0% | -0.7 points | |
| 3, held 3rd | 15.3% | 22.2K | +22.7% | +2.4 points | |
| 4, held 4th | 4.5% | 6.6K | 0% | -0.1 points | |
| 5, held 5th | 3.7% | 5.4K | 0% | -0.1 points | |
| 6, held 6th | 2.9% | 4.2K | +13.5% | +0.3 points |
1.
Ruffwear50.9%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
Halti22.7%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
15.3%
Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.4 points.
4.
Kurgo4.5%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.7%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Flexi2.9%
Held 6th. 4.2K estimated branded searches, +13.5% vs prior month. Share +0.3 points.
Compare search popularity between Ruffwear and its closest rivals
How has branded search demand for Ruffwear changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ruffwear worldwide rose from 60.5K to 74K.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog leash brands worldwide increased from 43.8% to 50.9%.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog leash brands worldwide peaked at 53.1% in June 2026 and was lowest at 43.8% in October 2025.
How did search popularity change for dog leash brands worldwide in August 2026?
4 changes
In August 2026, Julius-K9 gained estimated Share of Search among dog leash brands worldwide, from 12.8% to 15.3%.
In August 2026, Ruffwear lost estimated Share of Search among dog leash brands worldwide, from 52.5% to 50.9%.
In August 2026, Halti lost estimated Share of Search among dog leash brands worldwide, from 23.5% to 22.7%.
Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
Where does Ruffwear compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog coats | 3rd of 6 | 28.2% | Show ranking |
| Dog collar brands | 2nd of 5 | 39% | Show ranking |
| Dog crate brands | 1st of 6 | 40.7% | Show ranking |
| Dog leash brands | 1st of 6 | 50.9% | Shown above |
How is Ruffwear measured?
Brandwave collects information about searches that people make online using Ruffwear’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ruffwear
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