Max and Neo vs Ruffwear:Which is more popular?
In September 2026, Ruffwear had more branded searches than Max and Neo among dog leash brands worldwide. Ruffwear had about 60,500 branded searches, while Max and Neo had 2,900. Ruffwear made up 44.3% of all dog leash brand searches we track, and Max and Neo accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about dog leash brands, Ruffwear appeared in four of the five answers and Max and Neo in three. Max and Neo was mentioned before Ruffwear in two out of three answers.
Who do people search for more?
Ruffwear, about 21 searches for every 1 for Max and Neo
Who does AI mention more?
Ruffwear, mentioned in 4 of 5 answers, Max and Neo in 3
Who does AI recommend more?
Max and Neo, named ahead of Ruffwear in 2 of 3 answers
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Top dog leash brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ruffwear was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Max and Neo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Max and Neo was listed before Ruffwear in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Max and Neo1st
- Ruffwear2nd
Kurgo3rd
Flexi3rd
Halti–
Julius-K9–- Max & Molly–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Max and Neo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Flexi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kurgo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Halti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Max & Molly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog leash brands
5 answers
Asked ChatGPT
“Which dog leash brand should I buy?”
Asked ChatGPT
“What are the best dog leash brands?”
Asked ChatGPT
“What's the best dog leash brand for daily walks?”
Searched Google, AI Overview
“best dog leash”
Searched Google, AI Overview
“retractable dog leash”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Max and Neo or Ruffwear more popular in search?
This chart shows how often people search Google for Max and Neo and Ruffwear by name. Each line represents a brand's share of searches for all seven dog leash brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ruffwear, Max and Neo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ruffwear | Halti | Julius-K9 | Kurgo | Max & Molly | Flexi | Max and Neo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 28.8% | 15.8% | 4.7% | 3.1% | 2.8% | 1.7% |
| Nov 2025 | 50.3% | 27.5% | 12.3% | 3.7% | 3% | 2.1% | 1.1% |
| Dec 2025 | 48.5% | 26.6% | 14.6% | 4.3% | 2.9% | 2.1% | 1% |
| Jan 2026 | 45.6% | 30.5% | 13.7% | 4.1% | 2.7% | 2.5% | 0.99% |
| Feb 2026 | 45.1% | 30.2% | 13.5% | 4% | 3.3% | 2.8% | 1.2% |
| Mar 2026 | 46.3% | 25.3% | 13.9% | 4.1% | 3.4% | 2.8% | 4.1% |
| Apr 2026 | 49.7% | 22.2% | 14.9% | 4.4% | 3.6% | 2.7% | 2.4% |
| May 2026 | 49.8% | 22.3% | 14.9% | 4.4% | 3.6% | 2.5% | 2.4% |
| Jun 2026 | 52% | 23.3% | 12.7% | 4.6% | 3.1% | 2.2% | 2% |
| Jul 2026 | 51.6% | 23.1% | 12.6% | 4.6% | 3.8% | 2.6% | 1.7% |
| Aug 2026 | 49.9% | 22.3% | 15% | 4.4% | 3.6% | 2.8% | 2% |
| Sep 2026 | 44.3% | 29.7% | 13.3% | 4% | 4% | 2.7% | 2.1% |
How has the Max and Neo and Ruffwear comparison changed over the last 12 months?
3 findings
- Ruffwear was ahead of Max and Neo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Max and Neo’s share of searches among dog leash brands worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among dog leash brands worldwide moved from 43% to 44.3%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for dog leash brands worldwide in September 2026?
2 changes
In September 2026, Ruffwear lost share of searches among dog leash brands worldwide, from 49.9% to 44.3%.
Estimated monthly branded searches for Max and Neo worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Max and Neo’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Max and Neo
1 branded search term
- max and neo
Ruffwear
1 branded search term
- ruffwear
Other head-to-heads among dog leash brands
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