How popular isMax and Neo?
In September 2026, people searched for Max and Neo by name about 2,900 times worldwide, a 20.8% increase from the previous year. These searches made up 2.1% of all global dog leash brand searches, placing Max and Neo seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about dog leash brands, Max and Neo appeared in three of the five answers and was the most recommended of the seven.
Max and Neo is the seventh most searched of 7 competitors and the most recommended in AI answers.
RuffwearShare of searches 44.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
HaltiShare of searches 29.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Julius-K9Share of searches 13.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KurgoShare of searches 4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
Max and NeoShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top dog leash brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Max and Neo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Max and Neo is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Max and Neo1st
- Ruffwear2nd
- Kurgo3rd
Flexi3rd- Halti–
- Julius-K9–
- Max & Molly–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Max and Neo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Flexi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kurgo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Halti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Max & Molly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog leash brands
5 answers
Asked ChatGPT
“Which dog leash brand should I buy?”
Asked ChatGPT
“What are the best dog leash brands?”
Asked ChatGPT
“What's the best dog leash brand for daily walks?”
Searched Google, AI Overview
“best dog leash”
Searched Google, AI Overview
“retractable dog leash”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which dog leash brands compete with Max and Neo?
Share of searches by month for Ruffwear, Halti, Julius-K9, Kurgo, Max & Molly, Flexi, Max and Neo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ruffwear | Halti | Julius-K9 | Kurgo | Max & Molly | Flexi | Max and Neo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 28.8% | 15.8% | 4.7% | 3.1% | 2.8% | 1.7% |
| Nov 2025 | 50.3% | 27.5% | 12.3% | 3.7% | 3% | 2.1% | 1.1% |
| Dec 2025 | 48.5% | 26.6% | 14.6% | 4.3% | 2.9% | 2.1% | 1% |
| Jan 2026 | 45.6% | 30.5% | 13.7% | 4.1% | 2.7% | 2.5% | 0.99% |
| Feb 2026 | 45.1% | 30.2% | 13.5% | 4% | 3.3% | 2.8% | 1.2% |
| Mar 2026 | 46.3% | 25.3% | 13.9% | 4.1% | 3.4% | 2.8% | 4.1% |
| Apr 2026 | 49.7% | 22.2% | 14.9% | 4.4% | 3.6% | 2.7% | 2.4% |
| May 2026 | 49.8% | 22.3% | 14.9% | 4.4% | 3.6% | 2.5% | 2.4% |
| Jun 2026 | 52% | 23.3% | 12.7% | 4.6% | 3.1% | 2.2% | 2% |
| Jul 2026 | 51.6% | 23.1% | 12.6% | 4.6% | 3.8% | 2.6% | 1.7% |
| Aug 2026 | 49.9% | 22.3% | 15% | 4.4% | 3.6% | 2.8% | 2% |
| Sep 2026 | 44.3% | 29.7% | 13.3% | 4% | 4% | 2.7% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.3% | 60.5K | -18.2% | -5.5 points | |
| 2, held 2nd | 29.7% | 40.5K | +22.4% | +7.4 points | |
| 3, held 3rd | 13.3% | 18.1K | -18.5% | -1.7 points | |
| 4, held 4th | 4% | 5.4K | -18.2% | -0.5 points | |
| 5, held 5th | 4% | 5.4K | 0% | +0.3 points | |
| 6, held 6th | 2.7% | 3.7K | -11.9% | -0.1 points | |
| 7, held 7th | 2.1% | 2.9K | 0% | +0.2 points |
1.
Ruffwear44.3%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -5.5 points.
2.
Halti29.7%
Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +7.4 points.
13.3%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.7 points.
4.
Kurgo4%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Flexi2.7%
Held 6th. 3.7K estimated branded searches, -11.9% vs prior month. Share -0.1 points.
2.1%
Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Max and Neo and its closest rivals
Every comparison with Max and Neo
6 comparisons
How has branded search demand for Max and Neo changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Max and Neo worldwide rose from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Max and Neo’s share of searches among dog leash brands worldwide peaked at 4.1% in March 2026 and was lowest at 0.99% in January 2026.
How did search popularity change for dog leash brands worldwide in September 2026?
6 changes
In September 2026, Halti gained share of searches among dog leash brands worldwide, from 22.3% to 29.7%.
In September 2026, Ruffwear lost share of searches among dog leash brands worldwide, from 49.9% to 44.3%.
In September 2026, Julius-K9 lost share of searches among dog leash brands worldwide, from 15% to 13.3%.
Kurgo’s share of searches among dog leash brands worldwide has lost ground for 3 months in a row, from 4.6% to 4% in September 2026.
Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.
Estimated monthly branded searches for Max and Neo worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are Max and Neo’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Max and Neo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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