Brandwave

How popular isMax & Molly in search?

In August 2026, there were an estimated 10.8K branded searches for Max & Molly worldwide which is up 22.7% over the last 11 months. Max & Molly holds 7.2% estimated Share of Search among dog leash brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ruffwear49%
  2. Halti21.9%
  3. Julius-K914.7%
  4. Max & Molly7.2%
  5. Kurgo4.4%
  6. Flexi2.8%
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Which dog leash brands compete with Max & Molly?

Max & Molly against dog leash brands worldwide, by month

Share of Search by month for Ruffwear, Halti, Julius-K9, Max & Molly, Kurgo, Flexi. The figures are in the table below the chart.

View monthly share of search table
MonthRuffwearHaltiJulius-K9Max & MollyKurgoFlexi
Oct 202542.4%28.4%15.6%6.2%4.6%2.8%
Nov 202549.4%27%12.1%5.9%3.6%2%
Dec 202547.6%26.1%14.3%5.7%4.2%2.1%
Jan 202644.8%30%13.4%5.3%4%2.4%
Feb 202644.2%29.6%13.2%6.4%3.9%2.7%
Mar 202646.7%25.5%14%6.8%4.2%2.8%
Apr 202649.1%22%14.7%7.2%4.4%2.7%
May 202649.2%22%14.8%7.2%4.4%2.5%
Jun 202651.5%23%12.6%6.1%4.6%2.2%
Jul 202650.6%22.6%12.4%7.4%4.5%2.5%
Aug 202649%21.9%14.7%7.2%4.4%2.8%
Sep 2026——————

  1. 1.Ruffwear

    49%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Halti

    21.9%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Julius-K9

    14.7%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.3 points.

  4. 4.Max & Molly

    7.2%

    Held 4th. 10.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Kurgo

    4.4%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Flexi

    2.8%

    Held 6th. 4.2K estimated branded searches, +13.5% vs prior month. Share +0.3 points.

Compare search popularity between Max & Molly and its closest rivals

How has branded search demand for Max & Molly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Max & Molly worldwide rose from 8.8K to 10.8K.
  • Across the 11 months ending August 2026, Max & Molly’s estimated Share of Search among dog leash brands worldwide increased from 6.2% to 7.2%.
  • Across the 11 months ending August 2026, Max & Molly’s estimated Share of Search among dog leash brands worldwide peaked at 7.4% in July 2026 and was lowest at 5.3% in January 2026.

How did search popularity change for dog leash brands worldwide in August 2026?

  1. In August 2026, Julius-K9 gained estimated Share of Search among dog leash brands worldwide, from 12.4% to 14.7%.

  2. In August 2026, Ruffwear lost estimated Share of Search among dog leash brands worldwide, from 50.6% to 49%.

  3. In August 2026, Halti lost estimated Share of Search among dog leash brands worldwide, from 22.6% to 21.9%.

  4. Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 11 measured months, from 8.8K to 10.8K in August 2026.

How is Max & Molly measured?

Brandwave collects information about searches that people make online using Max & Molly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • max & molly
  • maxmolly

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How the Brand Demand Index is measured

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