Halti vs Max & Molly:Which is more popular by branded search?
In August 2026, Halti had more branded searches than Max & Molly among dog leash brands worldwide. Halti was estimated to have 33.1K branded searches compared to Max & Molly’s 5.4K, and held a 22.7% Share of Search versus Max & Molly’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Halti or Max & Molly?
Compare the dog leash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Halti, Max & Molly. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | Halti | Julius-K9 | Kurgo | Max & Molly | Flexi |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.3% | 16.1% | 4.8% | 3.2% | 2.9% |
| Nov 2025 | 50.9% | 27.8% | 12.5% | 3.7% | 3% | 2.1% |
| Dec 2025 | 49% | 26.8% | 14.7% | 4.4% | 2.9% | 2.1% |
| Jan 2026 | 46% | 30.8% | 13.8% | 4.1% | 2.7% | 2.5% |
| Feb 2026 | 45.6% | 30.5% | 13.7% | 4.1% | 3.3% | 2.8% |
| Mar 2026 | 48.3% | 26.4% | 14.5% | 4.3% | 3.5% | 2.9% |
| Apr 2026 | 50.9% | 22.8% | 15.3% | 4.5% | 3.7% | 2.8% |
| May 2026 | 51% | 22.8% | 15.3% | 4.6% | 3.7% | 2.6% |
| Jun 2026 | 53.1% | 23.7% | 13% | 4.7% | 3.2% | 2.3% |
| Jul 2026 | 52.5% | 23.5% | 12.8% | 4.7% | 3.8% | 2.6% |
| Aug 2026 | 50.9% | 22.7% | 15.3% | 4.5% | 3.7% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Halti and Max & Molly comparison changed over the last 12 months?
3 findings
- Halti was ahead of Max & Molly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Halti’s estimated Share of Search among dog leash brands worldwide moved from 29.3% to 22.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Max & Molly’s estimated Share of Search among dog leash brands worldwide moved from 3.2% to 3.7%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
How did search popularity change for dog leash brands worldwide in August 2026?
2 changes
In August 2026, Halti lost estimated Share of Search among dog leash brands worldwide, from 23.5% to 22.7%.
Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Halti’s and Max & Molly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Halti
1 branded search term
- halti
Max & Molly
1 branded search term
- max & molly
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.