Brandwave

How popular isMax & Molly in search?

In August 2026, there were an estimated 5.4K branded searches for Max & Molly worldwide which is up 22.7% over the last 11 months. Max & Molly holds 3.7% estimated Share of Search among dog leash brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ruffwear50.9%
  2. Halti22.7%
  3. Julius-K915.3%
  4. Kurgo4.5%
  5. Max & Molly3.7%
  6. Flexi2.9%
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Which dog leash brands compete with Max & Molly?

Max & Molly against dog leash brands worldwide, by month

Share of Search by month for Ruffwear, Halti, Julius-K9, Kurgo, Max & Molly, Flexi. The figures are in the table below the chart.

View monthly share of search table
MonthRuffwearHaltiJulius-K9KurgoMax & MollyFlexi
Oct 202543.8%29.3%16.1%4.8%3.2%2.9%
Nov 202550.9%27.8%12.5%3.7%3%2.1%
Dec 202549%26.8%14.7%4.4%2.9%2.1%
Jan 202646%30.8%13.8%4.1%2.7%2.5%
Feb 202645.6%30.5%13.7%4.1%3.3%2.8%
Mar 202648.3%26.4%14.5%4.3%3.5%2.9%
Apr 202650.9%22.8%15.3%4.5%3.7%2.8%
May 202651%22.8%15.3%4.6%3.7%2.6%
Jun 202653.1%23.7%13%4.7%3.2%2.3%
Jul 202652.5%23.5%12.8%4.7%3.8%2.6%
Aug 202650.9%22.7%15.3%4.5%3.7%2.9%
Sep 2026——————

  1. 1.Ruffwear

    50.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Halti

    22.7%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Julius-K9

    15.3%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.4 points.

  4. 4.Kurgo

    4.5%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Max & Molly

    3.7%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Flexi

    2.9%

    Held 6th. 4.2K estimated branded searches, +13.5% vs prior month. Share +0.3 points.

Compare search popularity between Max & Molly and its closest rivals

How has branded search demand for Max & Molly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Max & Molly worldwide rose from 4.4K to 5.4K.
  • Across the 11 months ending August 2026, Max & Molly’s estimated Share of Search among dog leash brands worldwide increased from 3.2% to 3.7%.
  • Across the 11 months ending August 2026, Max & Molly’s estimated Share of Search among dog leash brands worldwide peaked at 3.8% in July 2026 and was lowest at 2.7% in January 2026.

How did search popularity change for dog leash brands worldwide in August 2026?

  1. In August 2026, Julius-K9 gained estimated Share of Search among dog leash brands worldwide, from 12.8% to 15.3%.

  2. In August 2026, Ruffwear lost estimated Share of Search among dog leash brands worldwide, from 52.5% to 50.9%.

  3. In August 2026, Halti lost estimated Share of Search among dog leash brands worldwide, from 23.5% to 22.7%.

  4. Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

How is Max & Molly measured?

Brandwave collects information about searches that people make online using Max & Molly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • max & molly

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How the Brand Demand Index is measured

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