Flexi vs Max & Molly:Which is searched more?
In August 2026, Max & Molly had more branded searches than Flexi among dog leash brands worldwide. Max & Molly was estimated to have 10.8K branded searches compared to Flexi’s 4.2K, and held a 7.2% Share of Search versus Flexi’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Flexi or Max & Molly?
Compare the dog leash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Max & Molly, Flexi. The figures are in the table below the chart.
View monthly share of search table
| Month | Max & Molly | Flexi |
|---|---|---|
| Oct 2025 | 6.2% | 2.8% |
| Nov 2025 | 5.9% | 2% |
| Dec 2025 | 5.7% | 2.1% |
| Jan 2026 | 5.3% | 2.4% |
| Feb 2026 | 6.4% | 2.7% |
| Mar 2026 | 6.8% | 2.8% |
| Apr 2026 | 7.2% | 2.7% |
| May 2026 | 7.2% | 2.5% |
| Jun 2026 | 6.1% | 2.2% |
| Jul 2026 | 7.4% | 2.5% |
| Aug 2026 | 7.2% | 2.8% |
| Sep 2026 | — | — |
How has the Flexi and Max & Molly comparison changed over the last 12 months?
3 findings
- Max & Molly was ahead of Flexi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flexi’s estimated Share of Search among dog leash brands worldwide held steady at 2.8%, and its estimated monthly branded searches moved from 4K to 4.2K.
- Across the 11 months ending August 2026, Max & Molly’s estimated Share of Search among dog leash brands worldwide moved from 6.2% to 7.2%, and its estimated monthly branded searches moved from 8.8K to 10.8K.
How did search popularity change for dog leash brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 11 measured months, from 8.8K to 10.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Flexi’s and Max & Molly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flexi
2 branded search terms
- flexi dog lead
- flexi lead
Max & Molly
2 branded search terms
- max & molly
- maxmolly
Put your own brand in this comparison
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