Flexi vs Ruffwear:Which is more popular by branded search?
In August 2026, Ruffwear had more branded searches than Flexi among dog leash brands worldwide. Ruffwear was estimated to have 74K branded searches compared to Flexi’s 4.2K, and held a 50.9% Share of Search versus Flexi’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Flexi or Ruffwear?
Compare the dog leash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ruffwear, Flexi. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | Halti | Julius-K9 | Kurgo | Max & Molly | Flexi |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.3% | 16.1% | 4.8% | 3.2% | 2.9% |
| Nov 2025 | 50.9% | 27.8% | 12.5% | 3.7% | 3% | 2.1% |
| Dec 2025 | 49% | 26.8% | 14.7% | 4.4% | 2.9% | 2.1% |
| Jan 2026 | 46% | 30.8% | 13.8% | 4.1% | 2.7% | 2.5% |
| Feb 2026 | 45.6% | 30.5% | 13.7% | 4.1% | 3.3% | 2.8% |
| Mar 2026 | 48.3% | 26.4% | 14.5% | 4.3% | 3.5% | 2.9% |
| Apr 2026 | 50.9% | 22.8% | 15.3% | 4.5% | 3.7% | 2.8% |
| May 2026 | 51% | 22.8% | 15.3% | 4.6% | 3.7% | 2.6% |
| Jun 2026 | 53.1% | 23.7% | 13% | 4.7% | 3.2% | 2.3% |
| Jul 2026 | 52.5% | 23.5% | 12.8% | 4.7% | 3.8% | 2.6% |
| Aug 2026 | 50.9% | 22.7% | 15.3% | 4.5% | 3.7% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Flexi and Ruffwear comparison changed over the last 12 months?
3 findings
- Ruffwear was ahead of Flexi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flexi’s estimated Share of Search among dog leash brands worldwide held steady at 2.9%, and its estimated monthly branded searches moved from 4K to 4.2K.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog leash brands worldwide moved from 43.8% to 50.9%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for dog leash brands worldwide in August 2026?
1 change
In August 2026, Ruffwear lost estimated Share of Search among dog leash brands worldwide, from 52.5% to 50.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Flexi’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.