Brandwave

How popular isFlexi in search?

In August 2026, there were an estimated 4.2K branded searches for Flexi worldwide which is up 5% over the last 11 months. Flexi holds 2.8% estimated Share of Search among dog leash brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ruffwear49%
  2. Halti21.9%
  3. Julius-K914.7%
  4. Max & Molly7.2%
  5. Kurgo4.4%
  6. Flexi2.8%
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Which dog leash brands compete with Flexi?

Flexi against dog leash brands worldwide, by month

Share of Search by month for Ruffwear, Halti, Julius-K9, Max & Molly, Kurgo, Flexi. The figures are in the table below the chart.

View monthly share of search table
MonthRuffwearHaltiJulius-K9Max & MollyKurgoFlexi
Oct 202542.4%28.4%15.6%6.2%4.6%2.8%
Nov 202549.4%27%12.1%5.9%3.6%2%
Dec 202547.6%26.1%14.3%5.7%4.2%2.1%
Jan 202644.8%30%13.4%5.3%4%2.4%
Feb 202644.2%29.6%13.2%6.4%3.9%2.7%
Mar 202646.7%25.5%14%6.8%4.2%2.8%
Apr 202649.1%22%14.7%7.2%4.4%2.7%
May 202649.2%22%14.8%7.2%4.4%2.5%
Jun 202651.5%23%12.6%6.1%4.6%2.2%
Jul 202650.6%22.6%12.4%7.4%4.5%2.5%
Aug 202649%21.9%14.7%7.2%4.4%2.8%
Sep 2026——————

  1. 1.Ruffwear

    49%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Halti

    21.9%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Julius-K9

    14.7%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.3 points.

  4. 4.Max & Molly

    7.2%

    Held 4th. 10.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Kurgo

    4.4%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Flexi

    2.8%

    Held 6th. 4.2K estimated branded searches, +13.5% vs prior month. Share +0.3 points.

Compare search popularity between Flexi and its closest rivals

Every comparison with Flexi

How has branded search demand for Flexi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Flexi worldwide rose from 4K to 4.2K.
  • Across the 11 months ending August 2026, Flexi’s estimated Share of Search among dog leash brands worldwide held steady at 2.8%.

How did search popularity change for dog leash brands worldwide in August 2026?

  1. In August 2026, Julius-K9 gained estimated Share of Search among dog leash brands worldwide, from 12.4% to 14.7%.

  2. In August 2026, Ruffwear lost estimated Share of Search among dog leash brands worldwide, from 50.6% to 49%.

  3. In August 2026, Halti lost estimated Share of Search among dog leash brands worldwide, from 22.6% to 21.9%.

  4. Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 11 measured months, from 8.8K to 10.8K in August 2026.

How is Flexi measured?

Brandwave collects information about searches that people make online using Flexi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • flexi dog lead
  • flexi lead

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How the Brand Demand Index is measured

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