Max & Molly vs Max and Neo:Which is searched more?
In September 2026, Max & Molly had more branded searches than Max and Neo among dog leash brands worldwide. Max & Molly had about 5,400 branded searches, while Max and Neo had 2,900. Max & Molly made up 4% of all dog leash brand searches we track, and Max and Neo accounted for 2.1%. These are worldwide searches for English-language branded terms.
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Is Max & Molly or Max and Neo more popular in search?
Compare the dog leash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Max & Molly, Max and Neo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ruffwear | Halti | Julius-K9 | Kurgo | Max & Molly | Flexi | Max and Neo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 28.8% | 15.8% | 4.7% | 3.1% | 2.8% | 1.7% |
| Nov 2025 | 50.3% | 27.5% | 12.3% | 3.7% | 3% | 2.1% | 1.1% |
| Dec 2025 | 48.5% | 26.6% | 14.6% | 4.3% | 2.9% | 2.1% | 1% |
| Jan 2026 | 45.6% | 30.5% | 13.7% | 4.1% | 2.7% | 2.5% | 0.99% |
| Feb 2026 | 45.1% | 30.2% | 13.5% | 4% | 3.3% | 2.8% | 1.2% |
| Mar 2026 | 46.3% | 25.3% | 13.9% | 4.1% | 3.4% | 2.8% | 4.1% |
| Apr 2026 | 49.7% | 22.2% | 14.9% | 4.4% | 3.6% | 2.7% | 2.4% |
| May 2026 | 49.8% | 22.3% | 14.9% | 4.4% | 3.6% | 2.5% | 2.4% |
| Jun 2026 | 52% | 23.3% | 12.7% | 4.6% | 3.1% | 2.2% | 2% |
| Jul 2026 | 51.6% | 23.1% | 12.6% | 4.6% | 3.8% | 2.6% | 1.7% |
| Aug 2026 | 49.9% | 22.3% | 15% | 4.4% | 3.6% | 2.8% | 2% |
| Sep 2026 | 44.3% | 29.7% | 13.3% | 4% | 4% | 2.7% | 2.1% |
How has the Max & Molly and Max and Neo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Max and Neo took it in March 2026, Max & Molly took it in April 2026.
- Across the 12 months ending September 2026, Max & Molly’s share of searches among dog leash brands worldwide moved from 3.1% to 4%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Max and Neo’s share of searches among dog leash brands worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for dog leash brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.
Estimated monthly branded searches for Max and Neo worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Max & Molly’s and Max and Neo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Max & Molly
1 branded search term
- maxmolly
Max and Neo
1 branded search term
- max and neo
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