Impact Dog Crates vs Ruffwear:Which is more popular?
In September 2026, Ruffwear had more branded searches than Impact Dog Crates among dog crate brands worldwide. Ruffwear had about 60,500 branded searches, while Impact Dog Crates had 2,900. Ruffwear made up 38.2% of all dog crate brand searches we track, and Impact Dog Crates accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about dog crate brands, Impact Dog Crates appeared in two of the five answers and Ruffwear in none.
Who do people search for more?
Ruffwear, about 21 searches for every 1 for Impact Dog Crates
Who does AI mention more?
Impact Dog Crates, mentioned in 2 of 5 answers, Ruffwear in 0
Who does AI recommend more?
Impact Dog Crates, the only one of the two named
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Top dog crate brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Impact Dog Crates was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ruffwear did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Diggs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MidWest Homes for Pets3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Impact Dog Crates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ruffwear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PawHut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petsfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog crate brands
5 answers
Asked ChatGPT
“Which dog crate brand should I buy?”
Asked ChatGPT
“What are the best dog crate brands?”
Asked ChatGPT
“What's the best dog crate brand for house training?”
Searched Google, AI Overview
“best dog crate”
Searched Google, AI Overview
“folding dog crate”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Impact Dog Crates or Ruffwear more popular in search?
This chart shows how often people search Google for Impact Dog Crates and Ruffwear by name. Each line represents a brand's share of searches for all seven dog crate brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ruffwear, Impact Dog Crates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ruffwear | Diggs | PawHut | Ferplast | Impact Dog Crates | Petsfit | MidWest Homes for Pets |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 40.5% | 12.1% | 9.9% | 2% | 1.6% | 0.87% |
| Nov 2025 | 45.4% | 30.3% | 11.1% | 9.1% | 1.8% | 1.5% | 0.8% |
| Dec 2025 | 26% | 57.9% | 7.8% | 5.2% | 1.5% | 1% | 0.56% |
| Jan 2026 | 31.6% | 47% | 9.5% | 7.7% | 2.3% | 1.2% | 0.68% |
| Feb 2026 | 27.7% | 50.4% | 10.2% | 8.3% | 1.7% | 1.1% | 0.6% |
| Mar 2026 | 36.8% | 36.8% | 13.5% | 9% | 1.8% | 1.4% | 0.79% |
| Apr 2026 | 48.7% | 17.9% | 17.9% | 9.7% | 2.4% | 2.4% | 1.1% |
| May 2026 | 44.8% | 24.5% | 16.4% | 9% | 2.2% | 2.2% | 0.97% |
| Jun 2026 | 48.6% | 21.7% | 14.6% | 9.7% | 2.4% | 1.9% | 1.1% |
| Jul 2026 | 48.7% | 17.9% | 17.9% | 9.7% | 2.4% | 2.4% | 1.1% |
| Aug 2026 | 40.1% | 32.8% | 14.7% | 8% | 1.6% | 2% | 0.87% |
| Sep 2026 | 38.2% | 31.2% | 17.1% | 9.3% | 1.8% | 1.5% | 0.82% |
How has the Impact Dog Crates and Ruffwear comparison changed over the last 12 months?
3 findings
- Ruffwear was ahead of Impact Dog Crates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Impact Dog Crates’ share of searches among dog crate brands worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among dog crate brands worldwide moved from 33.1% to 38.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for dog crate brands worldwide in September 2026?
2 changes
In September 2026, Ruffwear lost share of searches among dog crate brands worldwide, from 40.1% to 38.2%.
In September 2026, Impact Dog Crates rose from 6th to 5th among dog crate brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Impact Dog Crates’ and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Impact Dog Crates
1 branded search term
- impact dog crates
Ruffwear
1 branded search term
- ruffwear
Other head-to-heads among dog crate brands
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