How popular isImpact Dog Crates?
In September 2026, people searched for Impact Dog Crates by name about 2,900 times worldwide, a 19.4% decrease from the previous year. These searches made up 1.8% of all global dog crate brand searches, placing Impact Dog Crates fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about dog crate brands, Impact Dog Crates appeared in two of the five answers and was the third most recommended of the seven.
Impact Dog Crates is the fifth most searched of 7 competitors and the third most recommended in AI answers.
RuffwearShare of searches 38.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DiggsShare of searches 31.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
PawHutShare of searches 17.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FerplastShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Impact Dog CratesShare of searches 1.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top dog crate brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Impact Dog Crates was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Impact Dog Crates is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Diggs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MidWest Homes for Pets3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Impact Dog Crates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ruffwear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PawHut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petsfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog crate brands
5 answers
Asked ChatGPT
“Which dog crate brand should I buy?”
Asked ChatGPT
“What are the best dog crate brands?”
Asked ChatGPT
“What's the best dog crate brand for house training?”
Searched Google, AI Overview
“best dog crate”
Searched Google, AI Overview
“folding dog crate”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which dog crate brands compete with Impact Dog Crates?
Share of searches by month for Ruffwear, Diggs, PawHut, Ferplast, Impact Dog Crates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ruffwear | Diggs | PawHut | Ferplast | Impact Dog Crates | Petsfit | MidWest Homes for Pets |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 40.5% | 12.1% | 9.9% | 2% | 1.6% | 0.87% |
| Nov 2025 | 45.4% | 30.3% | 11.1% | 9.1% | 1.8% | 1.5% | 0.8% |
| Dec 2025 | 26% | 57.9% | 7.8% | 5.2% | 1.5% | 1% | 0.56% |
| Jan 2026 | 31.6% | 47% | 9.5% | 7.7% | 2.3% | 1.2% | 0.68% |
| Feb 2026 | 27.7% | 50.4% | 10.2% | 8.3% | 1.7% | 1.1% | 0.6% |
| Mar 2026 | 36.8% | 36.8% | 13.5% | 9% | 1.8% | 1.4% | 0.79% |
| Apr 2026 | 48.7% | 17.9% | 17.9% | 9.7% | 2.4% | 2.4% | 1.1% |
| May 2026 | 44.8% | 24.5% | 16.4% | 9% | 2.2% | 2.2% | 0.97% |
| Jun 2026 | 48.6% | 21.7% | 14.6% | 9.7% | 2.4% | 1.9% | 1.1% |
| Jul 2026 | 48.7% | 17.9% | 17.9% | 9.7% | 2.4% | 2.4% | 1.1% |
| Aug 2026 | 40.1% | 32.8% | 14.7% | 8% | 1.6% | 2% | 0.87% |
| Sep 2026 | 38.2% | 31.2% | 17.1% | 9.3% | 1.8% | 1.5% | 0.82% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.2% | 60.5K | -18.2% | -1.9 points | |
| 2, held 2nd | 31.2% | 49.5K | -18.2% | -1.6 points | |
| 3, held 3rd | 17.1% | 27.1K | 0% | +2.4 points | |
| 4, held 4th | 9.3% | 14.8K | 0% | +1.3 points | |
| 5, moved from 6th to 5th | 1.8% | 2.9K | 0% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.5% | 2.4K | -33.3% | -0.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.82% | 1.3K | -18.8% | 0 points |
1.
Ruffwear38.2%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
2.
Diggs31.2%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
3.
PawHut17.1%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +2.4 points.
4.
Ferplast9.3%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1.3 points.
1.8%
Moved from 6th to 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Petsfit1.5%
Moved from 5th to 6th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.4 points.
0.82%
Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare popularity between Impact Dog Crates and its closest rivals
Every comparison with Impact Dog Crates
6 comparisons
How has branded search demand for Impact Dog Crates changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Impact Dog Crates worldwide fell from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Impact Dog Crates’ share of searches among dog crate brands worldwide held steady, from 2% to 1.8%.
How did search popularity change for dog crate brands worldwide in September 2026?
6 changes
In September 2026, PawHut gained share of searches among dog crate brands worldwide, from 14.7% to 17.1%.
In September 2026, Ferplast gained share of searches among dog crate brands worldwide, from 8% to 9.3%.
In September 2026, Ruffwear lost share of searches among dog crate brands worldwide, from 40.1% to 38.2%.
In September 2026, Diggs lost share of searches among dog crate brands worldwide, from 32.8% to 31.2%.
In September 2026, Impact Dog Crates rose from 6th to 5th among dog crate brands worldwide.
In September 2026, Petsfit fell from 5th to 6th among dog crate brands worldwide.
How are Impact Dog Crates’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Impact Dog Crates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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