Brandwave

Ferplast vs Impact Dog Crates:Which is more popular?

In September 2026, Ferplast had more branded searches than Impact Dog Crates among dog crate brands worldwide. Ferplast had about 14,800 branded searches, while Impact Dog Crates had 2,900. Ferplast made up 9.3% of all dog crate brand searches we track, and Impact Dog Crates accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about dog crate brands, Impact Dog Crates appeared in two of the five answers and Ferplast in none.

Among dog crate brands worldwide in September 2026

Who do people search for more?

Ferplast, about 5 searches for every 1 for Impact Dog Crates

Ferplast 14.8K searchesImpact Dog Crates 2.9K searches

Who does AI mention more?

Impact Dog Crates, mentioned in 2 of 5 answers, Ferplast in 0

Impact Dog Crates in 2 of 5Ferplast in 0 of 5

Who does AI recommend more?

Impact Dog Crates, the only one of the two named

Impact Dog Crates first in 2Ferplast never named

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Top dog crate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Impact Dog Crates was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ferplast did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MidWest Homes for Pets1st
  2. Diggs2nd
  3. Impact Dog Crates3rd
  4. Ruffwear–
  5. PawHut–
  6. Ferplast–
  7. Petsfit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diggs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MidWest Homes for Pets3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Impact Dog Crates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ruffwear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PawHut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petsfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog crate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ferplast or Impact Dog Crates more popular in search?

This chart shows how often people search Google for Ferplast and Impact Dog Crates by name. Each line represents a brand's share of searches for all seven dog crate brands we track, month by month, from English-language searches worldwide.

Ferplast and Impact Dog Crates among dog crate brands worldwide, by month

Share of searches by month for Ferplast, Impact Dog Crates. The figures are in the table below the chart.

View monthly share of searches table
MonthRuffwearDiggsPawHutFerplastImpact Dog CratesPetsfitMidWest Homes for Pets
Oct 202533.1%40.5%12.1%9.9%2%1.6%0.87%
Nov 202545.4%30.3%11.1%9.1%1.8%1.5%0.8%
Dec 202526%57.9%7.8%5.2%1.5%1%0.56%
Jan 202631.6%47%9.5%7.7%2.3%1.2%0.68%
Feb 202627.7%50.4%10.2%8.3%1.7%1.1%0.6%
Mar 202636.8%36.8%13.5%9%1.8%1.4%0.79%
Apr 202648.7%17.9%17.9%9.7%2.4%2.4%1.1%
May 202644.8%24.5%16.4%9%2.2%2.2%0.97%
Jun 202648.6%21.7%14.6%9.7%2.4%1.9%1.1%
Jul 202648.7%17.9%17.9%9.7%2.4%2.4%1.1%
Aug 202640.1%32.8%14.7%8%1.6%2%0.87%
Sep 202638.2%31.2%17.1%9.3%1.8%1.5%0.82%

How has the Ferplast and Impact Dog Crates comparison changed over the last 12 months?

3 findings
  • Ferplast was ahead of Impact Dog Crates in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ferplast’s share of searches among dog crate brands worldwide moved from 9.9% to 9.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Impact Dog Crates’ share of searches among dog crate brands worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for dog crate brands worldwide in September 2026?

2 changes
  1. In September 2026, Ferplast gained share of searches among dog crate brands worldwide, from 8% to 9.3%.

  2. In September 2026, Impact Dog Crates rose from 6th to 5th among dog crate brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ferplast’s and Impact Dog Crates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ferplast

1 branded search term

  • ferplast

Impact Dog Crates

1 branded search term

  • impact dog crates

How the Brand Demand Index is measured

Other head-to-heads among dog crate brands

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