Ferplast vs Ruffwear:Which is more popular?
In September 2026, Ruffwear had more branded searches than Ferplast among dog crate brands worldwide. Ruffwear had about 60,500 branded searches, while Ferplast had 14,800. Ruffwear made up 38.2% of all dog crate brand searches we track, and Ferplast accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about dog crate brands, neither Ferplast nor Ruffwear appeared in any of the five answers.
Who do people search for more?
Ruffwear, about 4 searches for every 1 for Ferplast
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top dog crate brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Ferplast nor Ruffwear showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Diggs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MidWest Homes for Pets3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Impact Dog Crates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ruffwear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PawHut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petsfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog crate brands
5 answers
Asked ChatGPT
“Which dog crate brand should I buy?”
Asked ChatGPT
“What are the best dog crate brands?”
Asked ChatGPT
“What's the best dog crate brand for house training?”
Searched Google, AI Overview
“best dog crate”
Searched Google, AI Overview
“folding dog crate”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ferplast or Ruffwear more popular in search?
This chart shows how often people search Google for Ferplast and Ruffwear by name. Each line represents a brand's share of searches for all seven dog crate brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ruffwear, Ferplast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ruffwear | Diggs | PawHut | Ferplast | Impact Dog Crates | Petsfit | MidWest Homes for Pets |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 40.5% | 12.1% | 9.9% | 2% | 1.6% | 0.87% |
| Nov 2025 | 45.4% | 30.3% | 11.1% | 9.1% | 1.8% | 1.5% | 0.8% |
| Dec 2025 | 26% | 57.9% | 7.8% | 5.2% | 1.5% | 1% | 0.56% |
| Jan 2026 | 31.6% | 47% | 9.5% | 7.7% | 2.3% | 1.2% | 0.68% |
| Feb 2026 | 27.7% | 50.4% | 10.2% | 8.3% | 1.7% | 1.1% | 0.6% |
| Mar 2026 | 36.8% | 36.8% | 13.5% | 9% | 1.8% | 1.4% | 0.79% |
| Apr 2026 | 48.7% | 17.9% | 17.9% | 9.7% | 2.4% | 2.4% | 1.1% |
| May 2026 | 44.8% | 24.5% | 16.4% | 9% | 2.2% | 2.2% | 0.97% |
| Jun 2026 | 48.6% | 21.7% | 14.6% | 9.7% | 2.4% | 1.9% | 1.1% |
| Jul 2026 | 48.7% | 17.9% | 17.9% | 9.7% | 2.4% | 2.4% | 1.1% |
| Aug 2026 | 40.1% | 32.8% | 14.7% | 8% | 1.6% | 2% | 0.87% |
| Sep 2026 | 38.2% | 31.2% | 17.1% | 9.3% | 1.8% | 1.5% | 0.82% |
How has the Ferplast and Ruffwear comparison changed over the last 12 months?
3 findings
- Ruffwear was ahead of Ferplast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ferplast’s share of searches among dog crate brands worldwide moved from 9.9% to 9.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among dog crate brands worldwide moved from 33.1% to 38.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for dog crate brands worldwide in September 2026?
2 changes
In September 2026, Ferplast gained share of searches among dog crate brands worldwide, from 8% to 9.3%.
In September 2026, Ruffwear lost share of searches among dog crate brands worldwide, from 40.1% to 38.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ferplast’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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