Diggs vs Ruffwear:Which is more popular?
In September 2026, Ruffwear had more branded searches than Diggs among dog crate brands worldwide. Ruffwear had about 60,500 branded searches, while Diggs had 49,500. Ruffwear made up 38.2% of all dog crate brand searches we track, and Diggs accounted for 31.2%. When we asked ChatGPT and Google AI Overviews about dog crate brands, Diggs appeared in four of the five answers and Ruffwear in none.
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Top dog crate brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Diggs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ruffwear did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Diggs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MidWest Homes for Pets3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Impact Dog Crates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ruffwear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PawHut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petsfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog crate brands
5 answers
Asked ChatGPT
“Which dog crate brand should I buy?”
Asked ChatGPT
“What are the best dog crate brands?”
Asked ChatGPT
“What's the best dog crate brand for house training?”
Searched Google, AI Overview
“best dog crate”
Searched Google, AI Overview
“folding dog crate”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Diggs or Ruffwear more popular in search?
This chart shows how often people search Google for Diggs and Ruffwear by name. Each line represents a brand's share of searches for all seven dog crate brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ruffwear, Diggs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ruffwear | Diggs | PawHut | Ferplast | Impact Dog Crates | Petsfit | MidWest Homes for Pets |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 40.5% | 12.1% | 9.9% | 2% | 1.6% | 0.87% |
| Nov 2025 | 45.4% | 30.3% | 11.1% | 9.1% | 1.8% | 1.5% | 0.8% |
| Dec 2025 | 26% | 57.9% | 7.8% | 5.2% | 1.5% | 1% | 0.56% |
| Jan 2026 | 31.6% | 47% | 9.5% | 7.7% | 2.3% | 1.2% | 0.68% |
| Feb 2026 | 27.7% | 50.4% | 10.2% | 8.3% | 1.7% | 1.1% | 0.6% |
| Mar 2026 | 36.8% | 36.8% | 13.5% | 9% | 1.8% | 1.4% | 0.79% |
| Apr 2026 | 48.7% | 17.9% | 17.9% | 9.7% | 2.4% | 2.4% | 1.1% |
| May 2026 | 44.8% | 24.5% | 16.4% | 9% | 2.2% | 2.2% | 0.97% |
| Jun 2026 | 48.6% | 21.7% | 14.6% | 9.7% | 2.4% | 1.9% | 1.1% |
| Jul 2026 | 48.7% | 17.9% | 17.9% | 9.7% | 2.4% | 2.4% | 1.1% |
| Aug 2026 | 40.1% | 32.8% | 14.7% | 8% | 1.6% | 2% | 0.87% |
| Sep 2026 | 38.2% | 31.2% | 17.1% | 9.3% | 1.8% | 1.5% | 0.82% |
How has the Diggs and Ruffwear comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Ruffwear took it in November 2025, Diggs took it in December 2025, Ruffwear took it in April 2026.
- Across the 12 months ending September 2026, Diggs’ share of searches among dog crate brands worldwide moved from 40.5% to 31.2%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among dog crate brands worldwide moved from 33.1% to 38.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for dog crate brands worldwide in September 2026?
2 changes
In September 2026, Ruffwear lost share of searches among dog crate brands worldwide, from 40.1% to 38.2%.
In September 2026, Diggs lost share of searches among dog crate brands worldwide, from 32.8% to 31.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Diggs’ and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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