Blueberry Pet vs Ruffwear:Which is more popular?
In September 2026, Ruffwear had more branded searches than Blueberry Pet among dog collar brands worldwide. Ruffwear had about 60,500 branded searches, while Blueberry Pet had 880. Ruffwear made up 30.4% of all dog collar brand searches we track, and Blueberry Pet accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about dog collar brands, Ruffwear appeared in four of the five answers and Blueberry Pet in two. Ruffwear was mentioned before Blueberry Pet in every answer.
Who do people search for more?
Ruffwear, about 69 searches for every 1 for Blueberry Pet
Who does AI mention more?
Ruffwear, mentioned in 4 of 5 answers, Blueberry Pet in 2
Who does AI recommend more?
Ruffwear, named ahead of Blueberry Pet in every answer
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Top dog collar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ruffwear was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blueberry Pet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ruffwear was listed before Blueberry Pet in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LupinePet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wild One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blueberry Pet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EzyDog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog collar brands
5 answers
Asked ChatGPT
“Which dog collar brand should I buy?”
Asked ChatGPT
“What are the best dog collar brands?”
Asked ChatGPT
“What's the best dog collar brand for everyday walks?”
Searched Google, AI Overview
“best dog collar”
Searched Google, AI Overview
“adjustable dog collar”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Blueberry Pet or Ruffwear more popular in search?
This chart shows how often people search Google for Blueberry Pet and Ruffwear by name. Each line represents a brand's share of searches for all eight dog collar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ruffwear, Blueberry Pet. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Ruffwear | Wild One | Julius-K9 | EzyDog | LupinePet | Rogz | Blueberry Pet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 26.3% | 21.5% | 9.6% | 5.3% | 1.3% | 1.6% | 0.43% |
| Nov 2025 | 37.1% | 30.9% | 16.9% | 7.6% | 5.1% | 0.99% | 0.99% | 0.44% |
| Dec 2025 | 45.1% | 25.2% | 13.8% | 7.6% | 5% | 1.8% | 0.99% | 0.44% |
| Jan 2026 | 39.8% | 27.1% | 18.1% | 8.1% | 4.4% | 1.1% | 1.1% | 0.37% |
| Feb 2026 | 39.7% | 27.1% | 18.1% | 8.1% | 4.4% | 1.1% | 1.1% | 0.39% |
| Mar 2026 | 35.9% | 28.9% | 19.3% | 8.7% | 4.7% | 1.1% | 0.94% | 0.39% |
| Apr 2026 | 31.5% | 30.9% | 20.7% | 9.3% | 5.1% | 1.2% | 1% | 0.42% |
| May 2026 | 28.1% | 32.3% | 21.6% | 9.7% | 5.3% | 1.3% | 1.3% | 0.38% |
| Jun 2026 | 29.9% | 34.4% | 18.8% | 8.4% | 5.6% | 1.3% | 1.1% | 0.41% |
| Jul 2026 | 29.7% | 32.5% | 21.8% | 8% | 5.3% | 1.3% | 1.1% | 0.39% |
| Aug 2026 | 32.3% | 30.4% | 20.4% | 9.1% | 5% | 1.2% | 1.2% | 0.36% |
| Sep 2026 | 32.3% | 30.4% | 20.4% | 9.1% | 5% | 1.2% | 1.2% | 0.44% |
How has the Blueberry Pet and Ruffwear comparison changed over the last 12 months?
3 findings
- Ruffwear was ahead of Blueberry Pet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blueberry Pet’s share of searches among dog collar brands worldwide moved from 0.43% to 0.44%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among dog collar brands worldwide moved from 26.3% to 30.4%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for dog collar brands worldwide in September 2026?
2 changes
Ruffwear’s share of searches among dog collar brands worldwide has lost ground for 3 months in a row, from 34.4% to 30.4% in September 2026.
Estimated monthly branded searches for Blueberry Pet worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blueberry Pet’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blueberry Pet
1 branded search term
- blueberry pet
Ruffwear
1 branded search term
- ruffwear
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