How popular isKurgo in search?
In September 2026, there were an estimated 5.4K branded searches for Kurgo worldwide which is down 18.2% over the last 12 months. Kurgo holds 7.3% estimated Share of Search among dog backpack brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ruffwear81.8%
Outward Hound10.9%
Kurgo7.3%
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Which dog backpack brands compete with Kurgo?
Share of Search by month for Ruffwear, Outward Hound, Kurgo. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | Outward Hound | Kurgo |
|---|---|---|---|
| Oct 2025 | 80.5% | 10.8% | 8.8% |
| Nov 2025 | 86% | 7.7% | 6.3% |
| Dec 2025 | 72% | 21.6% | 6.4% |
| Jan 2026 | 81.8% | 10.9% | 7.3% |
| Feb 2026 | 81.8% | 10.9% | 7.3% |
| Mar 2026 | 83.4% | 9.1% | 7.4% |
| Apr 2026 | 83.4% | 9.1% | 7.4% |
| May 2026 | 83.4% | 9.1% | 7.4% |
| Jun 2026 | 83.4% | 9.1% | 7.4% |
| Jul 2026 | 83.4% | 9.1% | 7.4% |
| Aug 2026 | 83.4% | 9.1% | 7.4% |
| Sep 2026 | 81.8% | 10.9% | 7.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.8% | 60.5K | -18.2% | -1.7 points | |
| 2, held 2nd | 10.9% | 8.1K | 0% | +1.8 points | |
| 3, held 3rd | 7.3% | 5.4K | -18.2% | -0.1 points |
Compare search popularity between Kurgo and its closest rivals
How has branded search demand for Kurgo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kurgo worldwide fell from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Kurgo’s estimated Share of Search among dog backpack brands worldwide decreased from 8.8% to 7.3%.
- Across the 12 months ending September 2026, Kurgo’s estimated Share of Search among dog backpack brands worldwide peaked at 8.8% in October 2025 and was lowest at 6.3% in November 2025.
How did search popularity change for dog backpack brands worldwide in September 2026?
3 changes
In September 2026, Outward Hound gained estimated Share of Search among dog backpack brands worldwide, from 9.1% to 10.9%.
In September 2026, Ruffwear lost estimated Share of Search among dog backpack brands worldwide, from 83.4% to 81.8%.
Estimated monthly branded searches for Kurgo worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Where does Kurgo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog coats | 4th of 6 | 3.7% | Show ranking |
| Dog leash brands | 4th of 6 | 4% | Show ranking |
| Dog backpack brands | 3rd of 3 | 7.3% | Shown above |
| Dog seat covers | 2nd of 6 | 7.4% | Show ranking |
How is Kurgo measured?
Brandwave collects information about searches that people make online using Kurgo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kurgo
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Is Kurgo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.