Brandwave

BarksBar vs Kurgo:Which is searched more?

In August 2026, Kurgo had more branded searches than BarksBar among dog seat covers worldwide. Kurgo was estimated to have 6.6K branded searches compared to BarksBar’s 1.6K, and held a 7.4% Share of Search versus BarksBar’s 1.8%. These are worldwide searches for English-language branded terms.

Share of Search among dog seat covers worldwide in August 2026Which is more popular in search, BarksBar or Kurgo?
BarksBar1.8%1.6K searches
vs
Kurgo7.4%6.6K searches

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Which is more popular in search, BarksBar or Kurgo?

Compare the dog seat covers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BarksBar and Kurgo among dog seat covers worldwide, by month

Share of Search by month for Kurgo, BarksBar. The figures are in the table below the chart.

View monthly share of search table
MonthKurgoBarksBar
Oct 20257.3%2.7%
Nov 20255.5%1.6%
Dec 20254.6%1.3%
Jan 20265.5%1.3%
Feb 20265.5%1%
Mar 20266.5%1.3%
Apr 20267.8%1.2%
May 20268.9%1.7%
Jun 20269%1.8%
Jul 20268.5%1.7%
Aug 20267.4%1.8%
Sep 2026——

How has the BarksBar and Kurgo comparison changed over the last 12 months?

  • Kurgo was ahead of BarksBar in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, BarksBar’s estimated Share of Search among dog seat covers worldwide moved from 2.7% to 1.8%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
  • Across the 11 months ending August 2026, Kurgo’s estimated Share of Search among dog seat covers worldwide moved from 7.3% to 7.4%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for dog seat covers worldwide in August 2026?

  1. In August 2026, Kurgo lost estimated Share of Search among dog seat covers worldwide, from 8.5% to 7.4%.

  2. In August 2026, BarksBar rose from 4th to 3rd among dog seat covers worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using BarksBar’s and Kurgo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BarksBar

1 branded search term

  • barks bar

Kurgo

1 branded search term

  • kurgo

How the Brand Demand Index is measured

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