Brandwave

4Knines vs URPOWER:Which is more popular?

In September 2026, 4Knines had more branded searches than URPOWER among dog seat covers worldwide. 4Knines had about 1,600 branded searches, while URPOWER had 480. 4Knines made up 2.1% of all dog seat cover searches we track, and URPOWER accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about dog seat covers, 4Knines appeared in four of the five answers and URPOWER in none.

Among dog seat covers worldwide in September 2026

Who do people search for more?

4Knines, about 3 searches for every 1 for URPOWER

4Knines 1.6K searchesURPOWER 480 searches

Who does AI mention more?

4Knines, mentioned in 4 of 5 answers, URPOWER in 0

4Knines in 4 of 5URPOWER in 0 of 5

Who does AI recommend more?

4Knines, the only one of the two named

4Knines first in 2URPOWER never named

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Top dog seat covers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 4Knines was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. URPOWER did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 4Knines1st
  2. Kurgo2nd
  3. KONG–
  4. Active Pets–
  5. BarksBar–
  6. URPOWER–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 4Knines4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kurgo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Active Pets0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BarksBar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • URPOWER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog seat covers

5 answers
  • Asked ChatGPT

    “Which dog seat cover should I buy?”

    1. 14Knines
    2. 2Kurgo
  • Asked ChatGPT

    “What are the best dog seat cover brands?”

    1. 14Knines
    2. 2Kurgo
  • Asked ChatGPT

    “What's the best dog seat cover for keeping car seats clean?”

    1. 14Knines
  • Searched Google, AI Overview

    “dog seat covers”

    1. 14Knines
  • Searched Google, AI Overview

    “back seat dog cover”

    1. 1Kurgo

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is 4Knines or URPOWER more popular in search?

This chart shows how often people search Google for 4Knines and URPOWER by name. Each line represents a brand's share of searches for all six dog seat covers we track, month by month, from English-language searches worldwide.

4Knines and URPOWER among dog seat covers worldwide, by month

Share of searches by month for 4Knines, URPOWER. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGKurgo4KninesActive PetsBarksBarURPOWER
Oct 202586%7.2%1.8%1.8%2.6%0.65%
Nov 202589.8%5.5%1.3%1.3%1.6%0.49%
Dec 202590.9%4.5%1.3%1.3%1.3%0.61%
Jan 202689.5%5.4%1.6%1.6%1.3%0.59%
Feb 202689.8%5.5%1.6%1.6%1%0.49%
Mar 202688.7%6.4%1.8%1.3%1.3%0.57%
Apr 202687%7.6%2.2%1.5%1.2%0.55%
May 202684.4%8.7%2.5%2.1%1.7%0.63%
Jun 202685.1%8.7%2.5%1.3%1.7%0.64%
Jul 202685.4%8.3%2.4%1.6%1.6%0.61%
Aug 202686.9%7.3%2.1%1.4%1.8%0.53%
Sep 202686.1%7.2%2.1%2.1%1.7%0.64%

How has the 4Knines and URPOWER comparison changed over the last 12 months?

3 findings
  • 4Knines was ahead of URPOWER in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 4Knines’ share of searches among dog seat covers worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 12 months ending September 2026, URPOWER’s share of searches among dog seat covers worldwide moved from 0.65% to 0.64%, and its estimated monthly branded searches moved from 590 to 480.

How did search popularity change for dog seat covers worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for URPOWER worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 4Knines’ and URPOWER’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

4Knines

1 branded search term

  • 4knines

URPOWER

1 branded search term

  • urpower

How the Brand Demand Index is measured

Other head-to-heads among dog seat covers

Creator with pink hair and a pink jacket

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