4Knines vs URPOWER:Which is more popular?
In September 2026, 4Knines had more branded searches than URPOWER among dog seat covers worldwide. 4Knines had about 1,600 branded searches, while URPOWER had 480. 4Knines made up 2.1% of all dog seat cover searches we track, and URPOWER accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about dog seat covers, 4Knines appeared in four of the five answers and URPOWER in none.
Who do people search for more?
4Knines, about 3 searches for every 1 for URPOWER
Who does AI mention more?
4Knines, mentioned in 4 of 5 answers, URPOWER in 0
Who does AI recommend more?
4Knines, the only one of the two named
Follow 4Knines vs URPOWER and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dog seat covers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 4Knines was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. URPOWER did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
4Knines4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kurgo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Active Pets0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BarksBar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- URPOWER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog seat covers
5 answers
Asked ChatGPT
“Which dog seat cover should I buy?”
Asked ChatGPT
“What are the best dog seat cover brands?”
Asked ChatGPT
“What's the best dog seat cover for keeping car seats clean?”
Searched Google, AI Overview
“dog seat covers”
Searched Google, AI Overview
“back seat dog cover”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is 4Knines or URPOWER more popular in search?
This chart shows how often people search Google for 4Knines and URPOWER by name. Each line represents a brand's share of searches for all six dog seat covers we track, month by month, from English-language searches worldwide.
Share of searches by month for 4Knines, URPOWER. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Kurgo | 4Knines | Active Pets | BarksBar | URPOWER |
|---|---|---|---|---|---|---|
| Oct 2025 | 86% | 7.2% | 1.8% | 1.8% | 2.6% | 0.65% |
| Nov 2025 | 89.8% | 5.5% | 1.3% | 1.3% | 1.6% | 0.49% |
| Dec 2025 | 90.9% | 4.5% | 1.3% | 1.3% | 1.3% | 0.61% |
| Jan 2026 | 89.5% | 5.4% | 1.6% | 1.6% | 1.3% | 0.59% |
| Feb 2026 | 89.8% | 5.5% | 1.6% | 1.6% | 1% | 0.49% |
| Mar 2026 | 88.7% | 6.4% | 1.8% | 1.3% | 1.3% | 0.57% |
| Apr 2026 | 87% | 7.6% | 2.2% | 1.5% | 1.2% | 0.55% |
| May 2026 | 84.4% | 8.7% | 2.5% | 2.1% | 1.7% | 0.63% |
| Jun 2026 | 85.1% | 8.7% | 2.5% | 1.3% | 1.7% | 0.64% |
| Jul 2026 | 85.4% | 8.3% | 2.4% | 1.6% | 1.6% | 0.61% |
| Aug 2026 | 86.9% | 7.3% | 2.1% | 1.4% | 1.8% | 0.53% |
| Sep 2026 | 86.1% | 7.2% | 2.1% | 2.1% | 1.7% | 0.64% |
How has the 4Knines and URPOWER comparison changed over the last 12 months?
3 findings
- 4Knines was ahead of URPOWER in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 4Knines’ share of searches among dog seat covers worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, URPOWER’s share of searches among dog seat covers worldwide moved from 0.65% to 0.64%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for dog seat covers worldwide in September 2026?
1 change
Estimated monthly branded searches for URPOWER worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 4Knines’ and URPOWER’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dog seat covers

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.