Brandwave

How popular is4Knines?

In September 2026, people searched for 4Knines by name about 1,600 times worldwide, about the same as the previous year. These searches made up 2.1% of all global dog seat cover searches, placing 4Knines third out of six covers. When we asked both ChatGPT and Google AI Overviews about dog seat covers, 4Knines appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

4Knines is the third most searched of 6 competitors and the most recommended in AI answers.

  1. KONGShare of searches 86.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KurgoShare of searches 7.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. 4KninesShare of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Active PetsShare of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BarksBarShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

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Top dog seat covers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 4Knines was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. 4Knines is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 4Knines1st
  2. Kurgo2nd
  3. KONG–
  4. Active Pets–
  5. BarksBar–
  6. URPOWER–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 4Knines4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kurgo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Active Pets0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BarksBar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • URPOWER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog seat covers

5 answers

  • Asked ChatGPT

    “Which dog seat cover should I buy?”

    1. 14Knines
    2. 2Kurgo

  • Asked ChatGPT

    “What are the best dog seat cover brands?”

    1. 14Knines
    2. 2Kurgo

  • Asked ChatGPT

    “What's the best dog seat cover for keeping car seats clean?”

    1. 14Knines

  • Searched Google, AI Overview

    “dog seat covers”

    1. 14Knines

  • Searched Google, AI Overview

    “back seat dog cover”

    1. 1Kurgo

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dog seat covers compete with 4Knines?

4Knines against dog seat covers worldwide, by month

Share of searches by month for KONG, Kurgo, 4Knines, Active Pets. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGKurgo4KninesActive PetsBarksBarURPOWER
Oct 202586%7.2%1.8%1.8%2.6%0.65%
Nov 202589.8%5.5%1.3%1.3%1.6%0.49%
Dec 202590.9%4.5%1.3%1.3%1.3%0.61%
Jan 202689.5%5.4%1.6%1.6%1.3%0.59%
Feb 202689.8%5.5%1.6%1.6%1%0.49%
Mar 202688.7%6.4%1.8%1.3%1.3%0.57%
Apr 202687%7.6%2.2%1.5%1.2%0.55%
May 202684.4%8.7%2.5%2.1%1.7%0.63%
Jun 202685.1%8.7%2.5%1.3%1.7%0.64%
Jul 202685.4%8.3%2.4%1.6%1.6%0.61%
Aug 202686.9%7.3%2.1%1.4%1.8%0.53%
Sep 202686.1%7.2%2.1%2.1%1.7%0.64%

  1. 1.KONG

    86.1%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  2. 2.Kurgo

    7.2%

    Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  3. 3.4Knines

    2.1%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  4. 4.Active Pets

    2.1%

    Moved from 5th to 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.7 points.

  5. 5.BarksBar

    1.7%

    Moved from 4th to 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

  6. 6.URPOWER

    0.64%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between 4Knines and its closest rivals

Every comparison with 4Knines

5 comparisons

How has branded search demand for 4Knines changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for 4Knines worldwide held steady at 1.6K.
  • Across the 12 months ending September 2026, 4Knines’ share of searches among dog seat covers worldwide peaked at 2.5% in June 2026 and was lowest at 1.3% in December 2025.
  • Across the 12 months ending September 2026, 4Knines rose from 4th to 3rd among dog seat covers worldwide.

How did search popularity change for dog seat covers worldwide in September 2026?

5 changes

  1. In September 2026, Active Pets overtook BarksBar to rank 4th among dog seat covers worldwide, with 2.1% of the searches.

  2. In September 2026, KONG lost share of searches among dog seat covers worldwide, from 86.9% to 86.1%.

  3. Kurgo’s share of searches among dog seat covers worldwide has lost ground for 3 months in a row, from 8.7% to 7.2% in September 2026.

  4. Estimated monthly branded searches for BarksBar worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

  5. Estimated monthly branded searches for URPOWER worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are 4Knines’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using 4Knines’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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