Brandwave

How popular isKurgo in search?

In August 2026, there were an estimated 6.6K branded searches for Kurgo worldwide which held steady over the last 11 months. Kurgo holds 7.4% estimated Share of Search among dog seat covers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. KONG88.7%
  2. Kurgo7.4%
  3. BarksBar1.8%
  4. Active Pets1.5%
  5. URPOWER0.54%
  6. Meadowlark0.02%
Kurgo website (opens in a new tab)

Follow Kurgo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which dog seat covers compete with Kurgo?

Kurgo against dog seat covers worldwide, by month

Share of Search by month for KONG, Kurgo. The figures are in the table below the chart.

View monthly share of search table
MonthKONGKurgoBarksBarActive PetsURPOWERMeadowlark
Oct 202587.5%7.3%2.7%1.8%0.66%0.04%
Nov 202591%5.5%1.6%1.3%0.49%0.03%
Dec 202592.1%4.6%1.3%1.3%0.61%0.05%
Jan 202690.9%5.5%1.3%1.6%0.6%0.03%
Feb 202691.3%5.5%1%1.6%0.49%0.03%
Mar 202690.4%6.5%1.3%1.3%0.58%0.03%
Apr 202688.9%7.8%1.2%1.5%0.57%0.02%
May 202686.5%8.9%1.7%2.2%0.65%0.05%
Jun 202687.2%9%1.8%1.4%0.65%0.04%
Jul 202687.5%8.5%1.7%1.7%0.62%0.03%
Aug 202688.7%7.4%1.8%1.5%0.54%0.02%
Sep 2026——————

  1. 1.KONG

    88.7%

    Held 1st. 78.6K estimated branded searches, +16.3% vs prior month. Share +1.3 points.

  2. 2.Kurgo

    7.4%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.BarksBar

    1.8%

    Moved from 4th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  4. 4.Active Pets

    1.5%

    Moved from 3rd to 4th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.URPOWER

    0.54%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Meadowlark

    0.02%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kurgo and its closest rivals

How has branded search demand for Kurgo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kurgo worldwide held steady at 6.6K.
  • Across the 11 months ending August 2026, Kurgo’s estimated Share of Search among dog seat covers worldwide peaked at 9% in June 2026 and was lowest at 4.6% in December 2025.

How did search popularity change for dog seat covers worldwide in August 2026?

  1. In August 2026, KONG gained estimated Share of Search among dog seat covers worldwide, from 87.5% to 88.7%.

  2. In August 2026, Kurgo lost estimated Share of Search among dog seat covers worldwide, from 8.5% to 7.4%.

  3. In August 2026, BarksBar rose from 4th to 3rd among dog seat covers worldwide.

  4. In August 2026, Active Pets fell from 3rd to 4th among dog seat covers worldwide.

  5. Estimated monthly branded searches for Meadowlark worldwide fell 50% over 11 measured months, from 40 to 20 in August 2026.

  6. Estimated monthly branded searches for URPOWER worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

Where does Kurgo compete?

Kurgo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog coats5th of 62.5%Show ranking
Dog leash brands5th of 64.4%Show ranking
Dog seat covers2nd of 67.4%Shown above

How is Kurgo measured?

Brandwave collects information about searches that people make online using Kurgo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kurgo

Do you work for Kurgo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kurgo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free