How popular isHalti?
In September 2026, people searched for Halti by name about 52,600 times worldwide, about the same as the previous year. These searches made up 23.8% of all global dog harness searches, placing Halti second out of 11 harnesses. When we asked both ChatGPT and Google AI Overviews about dog harnesses, Halti did not appear in any of the answers.
Halti is the second most searched of 11 competitors and not listed in any AI answer.
RuffwearShare of searches 40.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
HaltiShare of searches 23.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Julius-K9Share of searches 13.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PetSafeShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
KONGShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top dog harnesses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Halti did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
2 Hounds Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PetSafe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kurgo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Halti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Puppia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rabbitgoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joyride Harness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog harnesses
5 answers
Asked ChatGPT
“Which dog harness brand should I buy?”
Asked ChatGPT
“What are the best dog harness brands?”
Asked ChatGPT
“What's the best dog harness brand for a dog that pulls?”
Searched Google, AI Overview
“dog harness”
Searched Google, AI Overview
“no pull dog harness”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which dog harnesses compete with Halti?
Share of searches by month for Ruffwear, Halti, Julius-K9, PetSafe, KONG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ruffwear | Halti | Julius-K9 | PetSafe | KONG | Kurgo | Puppia | Rabbitgoo | Joyride Harness | 2 Hounds Design | Wild One |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 23.6% | 16.6% | 8.9% | 5.4% | 2.4% | 2% | 1.3% | 1.3% | 1.1% | 0.72% |
| Nov 2025 | 42.8% | 23.6% | 14.2% | 7.4% | 4.6% | 1.7% | 1.7% | 1.1% | 1.4% | 0.73% | 0.73% |
| Dec 2025 | 41.6% | 22.5% | 15.3% | 7.7% | 4.4% | 2% | 2% | 1.6% | 1.3% | 0.71% | 0.85% |
| Jan 2026 | 39.1% | 25.5% | 14.2% | 8.7% | 4.1% | 2.2% | 1.8% | 1.5% | 1.2% | 0.79% | 0.79% |
| Feb 2026 | 38.8% | 24.8% | 14.8% | 8.1% | 4.9% | 2.7% | 1.8% | 1.4% | 1.2% | 0.93% | 0.79% |
| Mar 2026 | 41% | 21.2% | 14.9% | 8.3% | 6% | 2.2% | 1.8% | 1.8% | 1.2% | 0.97% | 0.77% |
| Apr 2026 | 42.8% | 19% | 15.6% | 8.4% | 5.1% | 2.3% | 1.9% | 1.9% | 1.2% | 1% | 0.8% |
| May 2026 | 43.4% | 19.3% | 14.7% | 8.5% | 5.2% | 2.3% | 1.9% | 1.9% | 1.2% | 0.81% | 0.81% |
| Jun 2026 | 43.9% | 19.3% | 13.6% | 9% | 5.4% | 2.4% | 1.6% | 2% | 1.3% | 0.72% | 0.72% |
| Jul 2026 | 45.3% | 18.7% | 13.1% | 8.7% | 5.3% | 2.3% | 1.9% | 1.9% | 1.3% | 0.7% | 0.83% |
| Aug 2026 | 43.4% | 18.8% | 15.4% | 8.3% | 5% | 2.7% | 1.8% | 1.8% | 1.2% | 0.79% | 0.67% |
| Sep 2026 | 40.4% | 23.8% | 13.6% | 8.9% | 5.5% | 2% | 1.6% | 1.6% | 1.3% | 0.72% | 0.59% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.4% | 89.3K | -14.4% | -3 points | |
| 2, held 2nd | 23.8% | 52.6K | +16.4% | +5 points | |
| 3, held 3rd | 13.6% | 30.2K | -18.4% | -1.7 points | |
| 4, held 4th | 8.9% | 19.7K | -1.5% | +0.6 points | |
| 5, held 5th | 5.5% | 12.1K | 0% | +0.4 points | |
| 6, held 6th | 2% | 4.4K | -33.3% | -0.8 points | |
| 7, held 7th | 1.6% | 3.6K | -18.2% | -0.2 points | |
| 8, held 8th | 1.6% | 3.6K | -18.2% | -0.2 points | |
| 9, held 9th | 1.3% | 2.9K | 0% | +0.1 points | |
| 10, held 10th | 0.72% | 1.6K | -15.8% | -0.1 points | |
| 11, held 11th | 0.59% | 1.3K | -18.8% | -0.1 points |
1.
Ruffwear40.4%
Held 1st. 89.3K estimated branded searches, -14.4% vs prior month. Share -3 points.
2.
Halti23.8%
Held 2nd. 52.6K estimated branded searches, +16.4% vs prior month. Share +5 points.
13.6%
Held 3rd. 30.2K estimated branded searches, -18.4% vs prior month. Share -1.7 points.
4.
PetSafe8.9%
Held 4th. 19.7K estimated branded searches, -1.5% vs prior month. Share +0.6 points.
5.
KONG5.5%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
Kurgo2%
Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.8 points.
7.Puppia
1.6%
Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
1.6%
Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
1.3%
Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.72%
Held 10th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
11.
Wild One0.59%
Held 11th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare popularity between Halti and its closest rivals
Every comparison with Halti
13 comparisons
How has branded search demand for Halti changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Halti worldwide held steady at 52.6K.
- Across the 12 months ending September 2026, Halti’s share of searches among dog harnesses worldwide peaked at 25.5% in January 2026 and was lowest at 18.7% in July 2026.
How did search popularity change for dog harnesses worldwide in September 2026?
6 changes
In September 2026, Halti gained share of searches among dog harnesses worldwide, from 18.8% to 23.8%.
In September 2026, PetSafe gained share of searches among dog harnesses worldwide, from 8.3% to 8.9%.
In September 2026, Ruffwear lost share of searches among dog harnesses worldwide, from 43.4% to 40.4%.
In September 2026, Julius-K9 lost share of searches among dog harnesses worldwide, from 15.4% to 13.6%.
In September 2026, Kurgo lost share of searches among dog harnesses worldwide, from 2.7% to 2%.
Estimated monthly branded searches for Rabbitgoo worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
How are Halti’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Halti’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- halti
- halti harness
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Where does Halti compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Dog harnesses | 2nd of 11 | 23.8% | Shown above |
| Dog leash brands | 2nd of 7 | 29.7% | Show ranking |
Is Halti your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.