Brandwave

Halti vs Puppia:Which is more popular?

In September 2026, Halti had more branded searches than Puppia among dog harnesses worldwide. Halti had about 52,600 branded searches, while Puppia had 3,600. Halti made up 23.8% of all dog harness searches we track, and Puppia accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about dog harnesses, neither Halti nor Puppia appeared in any of the five answers.

Among dog harnesses worldwide in September 2026

Who do people search for more?

Halti, about 15 searches for every 1 for Puppia

Halti 52.6K searchesPuppia 3.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Halti in 0 of 5Puppia in 0 of 5

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Top dog harnesses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Halti nor Puppia showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PetSafe1st
  2. 2 Hounds Design2nd
  3. Ruffwear3rd
  4. Kurgo4th
  5. Halti–
  6. Julius-K9–
  7. KONG–
  8. Puppia–
  9. Rabbitgoo–
  10. Joyride Harness–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 2 Hounds Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PetSafe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kurgo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Halti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puppia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rabbitgoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joyride Harness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dog harnesses

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Halti or Puppia more popular in search?

This chart shows how often people search Google for Halti and Puppia by name. Each line represents a brand's share of searches for all 11 dog harnesses we track, month by month, from English-language searches worldwide.

Halti and Puppia among dog harnesses worldwide, by month

Share of searches by month for Halti, Puppia. The figures are in the table below the chart.

View monthly share of searches table
MonthRuffwearHaltiJulius-K9PetSafeKONGKurgoPuppiaRabbitgooJoyride Harness2 Hounds DesignWild One
Oct 202536.6%23.6%16.6%8.9%5.4%2.4%2%1.3%1.3%1.1%0.72%
Nov 202542.8%23.6%14.2%7.4%4.6%1.7%1.7%1.1%1.4%0.73%0.73%
Dec 202541.6%22.5%15.3%7.7%4.4%2%2%1.6%1.3%0.71%0.85%
Jan 202639.1%25.5%14.2%8.7%4.1%2.2%1.8%1.5%1.2%0.79%0.79%
Feb 202638.8%24.8%14.8%8.1%4.9%2.7%1.8%1.4%1.2%0.93%0.79%
Mar 202641%21.2%14.9%8.3%6%2.2%1.8%1.8%1.2%0.97%0.77%
Apr 202642.8%19%15.6%8.4%5.1%2.3%1.9%1.9%1.2%1%0.8%
May 202643.4%19.3%14.7%8.5%5.2%2.3%1.9%1.9%1.2%0.81%0.81%
Jun 202643.9%19.3%13.6%9%5.4%2.4%1.6%2%1.3%0.72%0.72%
Jul 202645.3%18.7%13.1%8.7%5.3%2.3%1.9%1.9%1.3%0.7%0.83%
Aug 202643.4%18.8%15.4%8.3%5%2.7%1.8%1.8%1.2%0.79%0.67%
Sep 202640.4%23.8%13.6%8.9%5.5%2%1.6%1.6%1.3%0.72%0.59%

How has the Halti and Puppia comparison changed over the last 12 months?

3 findings
  • Halti was ahead of Puppia in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Halti’s share of searches among dog harnesses worldwide moved from 23.6% to 23.8%, and its estimated monthly branded searches held steady at 52.6K.
  • Across the 12 months ending September 2026, Puppia’s share of searches among dog harnesses worldwide moved from 2% to 1.6%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for dog harnesses worldwide in September 2026?

2 changes
  1. In September 2026, Halti gained share of searches among dog harnesses worldwide, from 18.8% to 23.8%.

  2. Estimated monthly branded searches for Puppia worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Halti’s and Puppia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Halti

2 branded search terms

  • halti
  • halti harness

Puppia

1 branded search term

  • puppia harness

How the Brand Demand Index is measured

Other head-to-heads among dog harnesses

Creator with pink hair and a pink jacket

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