Brandwave

How popular isKurgo?

In September 2026, people searched for Kurgo by name about 9,800 times worldwide, an 18.3% decrease from the previous year. These searches made up 2% of all global dog harness searches, placing Kurgo sixth out of 11 harnesses. When we asked both ChatGPT and Google AI Overviews about dog harnesses, Kurgo appeared in one of the five answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

Kurgo is the sixth most searched of 11 competitors and the fourth most recommended in AI answers.

  1. RuffwearShare of searches 40.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. HaltiShare of searches 23.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Julius-K9Share of searches 13.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PetSafeShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. KurgoShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+6 more

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Top dog harnesses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kurgo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kurgo is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PetSafe1st
  2. 2 Hounds Design2nd
  3. Ruffwear3rd
  4. Kurgo4th
  5. Halti–
  6. Julius-K9–
  7. KONG–
  8. Puppia–
  9. Rabbitgoo–
  10. Joyride Harness–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 2 Hounds Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PetSafe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kurgo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Halti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puppia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rabbitgoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joyride Harness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dog harnesses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which dog harnesses compete with Kurgo?

Kurgo against dog harnesses worldwide, by month

Share of searches by month for Ruffwear, Halti, Julius-K9, PetSafe, KONG, Kurgo. The figures are in the table below the chart.

View monthly share of searches table
MonthRuffwearHaltiJulius-K9PetSafeKONGKurgoPuppiaRabbitgooJoyride Harness2 Hounds DesignWild One
Oct 202536.6%23.6%16.6%8.9%5.4%2.4%2%1.3%1.3%1.1%0.72%
Nov 202542.8%23.6%14.2%7.4%4.6%1.7%1.7%1.1%1.4%0.73%0.73%
Dec 202541.6%22.5%15.3%7.7%4.4%2%2%1.6%1.3%0.71%0.85%
Jan 202639.1%25.5%14.2%8.7%4.1%2.2%1.8%1.5%1.2%0.79%0.79%
Feb 202638.8%24.8%14.8%8.1%4.9%2.7%1.8%1.4%1.2%0.93%0.79%
Mar 202641%21.2%14.9%8.3%6%2.2%1.8%1.8%1.2%0.97%0.77%
Apr 202642.8%19%15.6%8.4%5.1%2.3%1.9%1.9%1.2%1%0.8%
May 202643.4%19.3%14.7%8.5%5.2%2.3%1.9%1.9%1.2%0.81%0.81%
Jun 202643.9%19.3%13.6%9%5.4%2.4%1.6%2%1.3%0.72%0.72%
Jul 202645.3%18.7%13.1%8.7%5.3%2.3%1.9%1.9%1.3%0.7%0.83%
Aug 202643.4%18.8%15.4%8.3%5%2.7%1.8%1.8%1.2%0.79%0.67%
Sep 202640.4%23.8%13.6%8.9%5.5%2%1.6%1.6%1.3%0.72%0.59%

  1. 1.Ruffwear

    40.4%

    Held 1st. 89.3K estimated branded searches, -14.4% vs prior month. Share -3 points.

  2. 2.Halti

    23.8%

    Held 2nd. 52.6K estimated branded searches, +16.4% vs prior month. Share +5 points.

  3. 3.Julius-K9

    13.6%

    Held 3rd. 30.2K estimated branded searches, -18.4% vs prior month. Share -1.7 points.

  4. 4.PetSafe

    8.9%

    Held 4th. 19.7K estimated branded searches, -1.5% vs prior month. Share +0.6 points.

  5. 5.KONG

    5.5%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Kurgo

    2%

    Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.8 points.

  7. 7.Puppia

    1.6%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Rabbitgoo

    1.6%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Joyride Harness

    1.3%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.2 Hounds Design

    0.72%

    Held 10th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  11. 11.Wild One

    0.59%

    Held 11th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare popularity between Kurgo and its closest rivals

Every comparison with Kurgo

23 comparisons

How has branded search demand for Kurgo changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kurgo worldwide fell from 12K to 9.8K.
  • Across the 12 months ending September 2026, Kurgo’s share of searches among dog harnesses worldwide peaked at 2.7% in August 2026 and was lowest at 1.7% in November 2025.

How did search popularity change for dog harnesses worldwide in September 2026?

6 changes

  1. In September 2026, Halti gained share of searches among dog harnesses worldwide, from 18.8% to 23.8%.

  2. In September 2026, PetSafe gained share of searches among dog harnesses worldwide, from 8.3% to 8.9%.

  3. In September 2026, Ruffwear lost share of searches among dog harnesses worldwide, from 43.4% to 40.4%.

  4. In September 2026, Julius-K9 lost share of searches among dog harnesses worldwide, from 15.4% to 13.6%.

  5. In September 2026, Kurgo lost share of searches among dog harnesses worldwide, from 2.7% to 2%.

  6. Estimated monthly branded searches for Rabbitgoo worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are Kurgo’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kurgo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kurgo
  • kurgo harness

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How the Brand Demand Index is measured

Where does Kurgo compete?

Kurgo is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dog harnesses6th of 112%Shown above
Dog coats4th of 63.7%Show ranking
Dog leash brands4th of 74%Show ranking
Dog backpack brands4th of 56.1%Show ranking
Dog seat covers2nd of 67.2%Show ranking
Creator with pink hair and a pink jacket

Is Kurgo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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