Brandwave

How popular isWild One?

In September 2026, people searched for Wild One by name about 41,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.59% of all global dog harness searches, placing Wild One 11th out of 11 harnesses. When we asked both ChatGPT and Google AI Overviews about dog harnesses, Wild One did not appear in any of the answers.

Search and AI answers in September 2026

Wild One is the 11th most searched of 11 competitors and not listed in any AI answer.

  1. RuffwearShare of searches 40.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. HaltiShare of searches 23.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Julius-K9Share of searches 13.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PetSafeShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Wild OneShare of searches 0.59%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top dog harnesses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wild One did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PetSafe1st
  2. 2 Hounds Design2nd
  3. Ruffwear3rd
  4. Kurgo4th
  5. Halti–
  6. Julius-K9–
  7. KONG–
  8. +1 more
  9. Rabbitgoo–
  10. Joyride Harness–
  11. Wild One–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 2 Hounds Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PetSafe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kurgo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Halti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puppia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rabbitgoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dog harnesses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which dog harnesses compete with Wild One?

Wild One against dog harnesses worldwide, by month

Share of searches by month for Ruffwear, Halti, Julius-K9, PetSafe, KONG, Wild One. The figures are in the table below the chart.

View monthly share of searches table
MonthRuffwearHaltiJulius-K9PetSafeKONGKurgoPuppiaRabbitgooJoyride Harness2 Hounds DesignWild One
Oct 202536.6%23.6%16.6%8.9%5.4%2.4%2%1.3%1.3%1.1%0.72%
Nov 202542.8%23.6%14.2%7.4%4.6%1.7%1.7%1.1%1.4%0.73%0.73%
Dec 202541.6%22.5%15.3%7.7%4.4%2%2%1.6%1.3%0.71%0.85%
Jan 202639.1%25.5%14.2%8.7%4.1%2.2%1.8%1.5%1.2%0.79%0.79%
Feb 202638.8%24.8%14.8%8.1%4.9%2.7%1.8%1.4%1.2%0.93%0.79%
Mar 202641%21.2%14.9%8.3%6%2.2%1.8%1.8%1.2%0.97%0.77%
Apr 202642.8%19%15.6%8.4%5.1%2.3%1.9%1.9%1.2%1%0.8%
May 202643.4%19.3%14.7%8.5%5.2%2.3%1.9%1.9%1.2%0.81%0.81%
Jun 202643.9%19.3%13.6%9%5.4%2.4%1.6%2%1.3%0.72%0.72%
Jul 202645.3%18.7%13.1%8.7%5.3%2.3%1.9%1.9%1.3%0.7%0.83%
Aug 202643.4%18.8%15.4%8.3%5%2.7%1.8%1.8%1.2%0.79%0.67%
Sep 202640.4%23.8%13.6%8.9%5.5%2%1.6%1.6%1.3%0.72%0.59%

  1. 1.Ruffwear

    40.4%

    Held 1st. 89.3K estimated branded searches, -14.4% vs prior month. Share -3 points.

  2. 2.Halti

    23.8%

    Held 2nd. 52.6K estimated branded searches, +16.4% vs prior month. Share +5 points.

  3. 3.Julius-K9

    13.6%

    Held 3rd. 30.2K estimated branded searches, -18.4% vs prior month. Share -1.7 points.

  4. 4.PetSafe

    8.9%

    Held 4th. 19.7K estimated branded searches, -1.5% vs prior month. Share +0.6 points.

  5. 5.KONG

    5.5%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Kurgo

    2%

    Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.8 points.

  7. 7.Puppia

    1.6%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Rabbitgoo

    1.6%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Joyride Harness

    1.3%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.2 Hounds Design

    0.72%

    Held 10th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  11. 11.Wild One

    0.59%

    Held 11th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare popularity between Wild One and its closest rivals

Every comparison with Wild One

25 comparisons

How has branded search demand for Wild One changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wild One worldwide fell from 51.1K to 41.8K.
  • Across the 12 months ending September 2026, Wild One’s share of searches among dog harnesses worldwide held steady, from 0.72% to 0.59%.

How did search popularity change for dog harnesses worldwide in September 2026?

6 changes

  1. In September 2026, Halti gained share of searches among dog harnesses worldwide, from 18.8% to 23.8%.

  2. In September 2026, PetSafe gained share of searches among dog harnesses worldwide, from 8.3% to 8.9%.

  3. In September 2026, Ruffwear lost share of searches among dog harnesses worldwide, from 43.4% to 40.4%.

  4. In September 2026, Julius-K9 lost share of searches among dog harnesses worldwide, from 15.4% to 13.6%.

  5. In September 2026, Kurgo lost share of searches among dog harnesses worldwide, from 2.7% to 2%.

  6. Estimated monthly branded searches for Rabbitgoo worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are Wild One’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wild One’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wild one
  • wild one harness

Do you work for Wild One? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wild One compete?

Wild One is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pet accessory brands3rd of 1116.3%Show ranking
Dog harnesses11th of 110.59%Shown above
Dog collar brands3rd of 820.4%Show ranking
Dog bed brands2nd of 635.6%Show ranking
Dog bowl brands1st of 363.9%Show ranking
Creator with pink hair and a pink jacket

Is Wild One your brand?

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