How popular isWild One in search?
In September 2026, there were an estimated 40.5K branded searches for Wild One worldwide which is down 18.2% over the last 12 months. Wild One holds 37.4% estimated Share of Search among dog bed brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dog bed brands compete with Wild One?
Share of Search by month for KONG, Wild One, Snooza. The figures are in the table below the chart.
View monthly share of search table
| Month | KONG | Wild One | Snooza |
|---|---|---|---|
| Oct 2025 | 59.7% | 37.6% | 2.7% |
| Nov 2025 | 66.8% | 30.5% | 2.7% |
| Dec 2025 | 75% | 23% | 2% |
| Jan 2026 | 66.8% | 30.5% | 2.7% |
| Feb 2026 | 67.2% | 30.6% | 2.2% |
| Mar 2026 | 63.1% | 33.9% | 3% |
| Apr 2026 | 58.6% | 38.6% | 2.8% |
| May 2026 | 54.4% | 41.9% | 3.7% |
| Jun 2026 | 58.9% | 37.1% | 4% |
| Jul 2026 | 55.6% | 40.7% | 3.6% |
| Aug 2026 | 59.7% | 37.6% | 2.7% |
| Sep 2026 | 59.3% | 37.4% | 3.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 64.3K | -18.2% | -0.4 points | |
| 2, held 2nd | 37.4% | 40.5K | -18.2% | -0.2 points | |
| 3, held 3rd | 3.3% | 3.6K | 0% | +0.6 points |
Compare search popularity between Wild One and its closest rivals
Every comparison with Wild One
9 comparisons
How has branded search demand for Wild One changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wild One worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Wild One’s estimated Share of Search among dog bed brands worldwide peaked at 41.9% in May 2026 and was lowest at 23% in December 2025.
How did search popularity change for dog bed brands worldwide in September 2026?
3 changes
In September 2026, Snooza gained estimated Share of Search among dog bed brands worldwide, from 2.7% to 3.3%.
Estimated monthly branded searches for KONG worldwide fell 18.2% over 12 measured months, from 78.6K to 64.3K in September 2026.
Estimated monthly branded searches for Wild One worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Where does Wild One compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog Carrier brands | 4th of 4 | 0.92% | Show ranking |
| Pet Carrier brands | 4th of 4 | 0.92% | Show ranking |
| Dog Bowl brands | 3rd of 4 | 2.1% | Show ranking |
| Dog bed brands | 2nd of 3 | 37.4% | Shown above |
How is Wild One measured?
Brandwave collects information about searches that people make online using Wild One’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wild one
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Is Wild One your brand?
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