Brandwave

How popular isWild One in search?

In September 2026, there were an estimated 40.5K branded searches for Wild One worldwide which is down 18.2% over the last 12 months. Wild One holds 72.1% estimated Share of Search among dog bowl brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Wild One72.1%
  2. YETI26.3%
  3. Maze1.6%
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Which dog bowl brands compete with Wild One?

Wild One against dog bowl brands worldwide, by month

Share of Search by month for Wild One, YETI. The figures are in the table below the chart.

View monthly share of search table
MonthWild OneYETIMaze
Oct 202572.3%26.4%1.3%
Nov 202568.2%30.6%1.2%
Dec 202559.1%39.6%1.3%
Jan 202672.3%26.4%1.3%
Feb 202672.3%26.4%1.3%
Mar 202676.1%22.8%1.1%
Apr 202676.1%22.8%1.1%
May 202672.3%26.4%1.3%
Jun 202668.3%30.5%1.2%
Jul 202672.5%26.5%1.1%
Aug 202672.6%26.5%0.87%
Sep 202672.1%26.3%1.6%
  1. 1.Wild One

    72.1%

    Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  2. 2.YETI

    26.3%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  3. 3.Maze

    1.6%

    Held 3rd. 880 estimated branded searches, +49.2% vs prior month. Share +0.7 points.

Compare search popularity between Wild One and its closest rivals

How has branded search demand for Wild One changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wild One worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Wild One’s estimated Share of Search among dog bowl brands worldwide peaked at 76.1% in March 2026 and was lowest at 59.1% in December 2025.

How did search popularity change for dog bowl brands worldwide in September 2026?

  1. In September 2026, Maze gained estimated Share of Search among dog bowl brands worldwide, from 0.87% to 1.6%.

  2. In September 2026, Wild One lost estimated Share of Search among dog bowl brands worldwide, from 72.6% to 72.1%.

  3. Estimated monthly branded searches for YETI worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

Where does Wild One compete?

Wild One is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog bed brands2nd of 337.4%Show ranking
Dog bowl brands1st of 372.1%Shown above

How is Wild One measured?

Brandwave collects information about searches that people make online using Wild One’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wild one

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How the Brand Demand Index is measured

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Is Wild One your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.