Brandwave

FurHaven vs Wild One:Which is more popular?

In September 2026, Wild One had more branded searches than FurHaven among dog bed brands worldwide. Wild One had about 40,500 branded searches, while FurHaven had 1,600. Wild One made up 35.6% of all dog bed brand searches we track, and FurHaven accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about dog bed brands, FurHaven appeared in four of the five answers and Wild One in none.

Among dog bed brands worldwide in September 2026

Who do people search for more?

Wild One, about 25 searches for every 1 for FurHaven

Wild One 40.5K searchesFurHaven 1.6K searches

Who does AI mention more?

FurHaven, mentioned in 4 of 5 answers, Wild One in 0

FurHaven in 4 of 5Wild One in 0 of 5

Who does AI recommend more?

FurHaven, the only one of the two named

FurHaven first in 4Wild One never named

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Top dog bed brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FurHaven was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wild One did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Barker1st
  2. FurHaven2nd
  3. PetFusion3rd
  4. KONG–
  5. Wild One–
  6. Snooza–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Barker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FurHaven4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PetFusion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snooza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog bed brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is FurHaven or Wild One more popular in search?

This chart shows how often people search Google for FurHaven and Wild One by name. Each line represents a brand's share of searches for all six dog bed brands we track, month by month, from English-language searches worldwide.

FurHaven and Wild One among dog bed brands worldwide, by month

Share of searches by month for Wild One, FurHaven. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGWild OneSnoozaBig BarkerPetFusionFurHaven
Oct 202556.9%35.8%2.6%1.7%1.2%1.7%
Nov 202563.8%29.1%2.6%1.7%1.1%1.7%
Dec 202571.1%21.8%1.9%1.9%1.3%1.9%
Jan 202663.3%28.8%2.6%2.1%1.1%2.1%
Feb 202664.3%29.3%2.1%1.7%1.2%1.4%
Mar 202660.6%32.6%2.9%1.6%1.1%1.3%
Apr 202656.1%36.9%2.7%1.8%1.2%1.4%
May 202652%40%3.6%1.5%1.3%1.5%
Jun 202656.4%35.5%3.9%1.7%1.1%1.4%
Jul 202653.1%38.9%3.5%1.9%1.3%1.5%
Aug 202657.1%36%2.6%1.7%1.2%1.4%
Sep 202656.5%35.6%3.2%1.7%1.7%1.4%

How has the FurHaven and Wild One comparison changed over the last 12 months?

3 findings
  • Wild One was ahead of FurHaven in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FurHaven’s share of searches among dog bed brands worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
  • Across the 12 months ending September 2026, Wild One’s share of searches among dog bed brands worldwide moved from 35.8% to 35.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for dog bed brands worldwide in September 2026?

3 changes
  1. In September 2026, PetFusion overtook FurHaven to rank 5th among dog bed brands worldwide, with 1.7% of the searches.

  2. Estimated monthly branded searches for FurHaven worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  3. Estimated monthly branded searches for Wild One worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FurHaven’s and Wild One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FurHaven

1 branded search term

  • furhaven

Wild One

1 branded search term

  • wild one

How the Brand Demand Index is measured

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