Brandwave

How popular isFurHaven?

In September 2026, people searched for FurHaven by name about 1,600 times worldwide, a 33.3% decrease from the previous year. These searches made up 1.4% of all global dog bed brand searches, placing FurHaven sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about dog bed brands, FurHaven appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

FurHaven is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. KONGShare of searches 56.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Wild OneShare of searches 35.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SnoozaShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Big BarkerShare of searches 1.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. FurHavenShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top dog bed brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FurHaven was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. FurHaven is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Barker1st
  2. FurHaven2nd
  3. PetFusion3rd
  4. KONG–
  5. Wild One–
  6. Snooza–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Barker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FurHaven4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PetFusion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snooza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog bed brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dog bed brands compete with FurHaven?

FurHaven against dog bed brands worldwide, by month

Share of searches by month for KONG, Wild One, Snooza, FurHaven. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGWild OneSnoozaBig BarkerPetFusionFurHaven
Oct 202556.9%35.8%2.6%1.7%1.2%1.7%
Nov 202563.8%29.1%2.6%1.7%1.1%1.7%
Dec 202571.1%21.8%1.9%1.9%1.3%1.9%
Jan 202663.3%28.8%2.6%2.1%1.1%2.1%
Feb 202664.3%29.3%2.1%1.7%1.2%1.4%
Mar 202660.6%32.6%2.9%1.6%1.1%1.3%
Apr 202656.1%36.9%2.7%1.8%1.2%1.4%
May 202652%40%3.6%1.5%1.3%1.5%
Jun 202656.4%35.5%3.9%1.7%1.1%1.4%
Jul 202653.1%38.9%3.5%1.9%1.3%1.5%
Aug 202657.1%36%2.6%1.7%1.2%1.4%
Sep 202656.5%35.6%3.2%1.7%1.7%1.4%
  1. 1.KONG

    56.5%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  2. 2.Wild One

    35.6%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  3. 3.Snooza

    3.2%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

  5. 5.PetFusion

    1.7%

    Moved from 6th to 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.5 points.

  6. 6.FurHaven

    1.4%

    Moved from 5th to 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare popularity between FurHaven and its closest rivals

Every comparison with FurHaven

8 comparisons

How has branded search demand for FurHaven changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FurHaven worldwide fell from 2.4K to 1.6K.
  • Across the 12 months ending September 2026, FurHaven fell from 5th to 6th among dog bed brands worldwide.

How did search popularity change for dog bed brands worldwide in September 2026?

6 changes
  1. In September 2026, PetFusion overtook FurHaven to rank 5th among dog bed brands worldwide, with 1.7% of the searches.

  2. In September 2026, Snooza gained share of searches among dog bed brands worldwide, from 2.6% to 3.2%.

  3. In September 2026, KONG lost share of searches among dog bed brands worldwide, from 57.1% to 56.5%.

  4. Estimated monthly branded searches for FurHaven worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  5. Estimated monthly branded searches for Big Barker worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Wild One worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are FurHaven’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using FurHaven’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • furhaven

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How the Brand Demand Index is measured

Where does FurHaven compete?

FurHaven is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dog bed brands6th of 61.4%Shown above
Pet bed brands7th of 81.8%Show ranking
Creator with pink hair and a pink jacket

Is FurHaven your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.